Market segmentation is the market positioning, the establishment of the target market an important prerequisite. The fundamental purpose of market segmentation is to enable enterprises to recognize demand in a targeted manner in order to take advantage of the characteristics and advantages of the enterprise to meet the needs of a particular market. After locking in a market area, you can truly and thoroughly understand the needs of consumers in this market segment as well as the choices and preferences for buying. Air angel children's wear in the market research process found that 13-16-year-old children's clothing is the most scarce, mainly due to the age of clothing in color, fabric, style, the price is not good to grasp. Juvenile equipment materials close to adults, but the price can not reach the price of adult equipment. The mental state of children in this age group also has the characteristics of children, coupled with different developmental situation, so the design is more difficult. Air Angel children's clothing deeply understand the psychological state of this group, giving the positive brand, the pursuit of the connotation of dreams, and cater to their personality in color, so that children of this age brand preference, to meet their pursuit of celebrity, chasing the trend of psychology Design clothing for children of this age. By segmenting the market, Sky Angels can launch different styles of children's clothing for different age groups in the future development so as to explore a broader market space. Beijing Yi Hao of economic and trade companies (Angels) Air Angels Address: North Third Street, Fengtai District, Beijing San Yee Yee Building, North Building Tel: Fax: Website: http: // .com.cn
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