Entering the Mainland Market Taiwan Tea Swords Starbucks

Entering the Mainland Market Taiwan Tea Swords Starbucks

It was learned yesterday that the first tea brand in China, Chunshuitang, opened its first flagship restaurant on the Huaihai Road in Shanghai on June 30, taking the first step to enter the mainland market.

The shop was introduced by the Joy Bee Group, the largest fast food company in the Philippines. It is understood that Happy Bee has obtained the exclusive authorization from Chunshuitang Tea Restaurant Co., Ltd. and will use Chunshui Hall's signature, menu and business philosophy, and the two parties will jointly invest.

Shanghai Chunshuitang Huaihai store is next to Starbucks. Liu Han-Ji, the founder of Chunshui Church, said that his competitor is Starbucks. He will also consider this point in the future. As for a tea, Liu Han-Jie said that it mainly focuses on restaurants, and the location of Chunshui Church is just the opposite. Dim Sum and Rice Sets, etc. For affiliation.

However, the threshold for tea-based shops is very high, and we must achieve a breakthrough in sales. It is the arduous work of Chunshuitang to cultivate masses accustomed to drinking tea and enjoying a cup.

Chunshuitang is very handy for the development of tea. New products can be listed one after another. The difficulty lies in dining. Liu Han Jie said that Lipton enjoys a lot and has already had a hundred years of history in selling tea. Therefore, despite the fact that teahouses in Taiwan are popular for selling hot pots, Chunshui Hall has not been introduced for more than 20 years and is not lured by profits.

Liu Hansuke stated that the creation of the first brand of Chunshuitang took more than 20 years and currently there are 26 stores. Today, Chunshuitang thinks that the time is ripe. In mainland China, the plan is to open 30 companies in a direct manner within five years, and joining the company will depend on the construction of the brand.

According to Chen Juezhong, president of Happy Bee Group, besides continuing to develop the tea market at Chunshuitang, Happy Bee will develop one to three fast food chain series in mainland China this year, and its flagship brand Jollibee will open the first Chinese store in Guangzhou at the end of the year. .

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