Experts advise: Buy cashmere sweater is best to choose pure white

China International Cashmere Fair will cultivate high-end cashmere consumer market

Experts advise: Buy cashmere sweater is best to choose pure white

"The easiest way to purchase cashmere sweaters is to select pure white cashmere sweaters." Tian Lu, Director of the Ministry of Animal Husbandry of the China Food, Animal, and Livestock Import and Export Chamber of Commerce, recommends that for ordinary consumers who know little about the cashmere industry, purchase pure white cashmere. Shirt is a "shortcut" to ensure high quality products.

Tian Hao explained that the raw material of the white cashmere sweater basically comes from the finest cashmere produced in China. This kind of Chinese white cashmere is considered to be the finest cashmere in the world because it has the longest thin hair. Relatively speaking, Cyan, purple and other dark cashmere raw materials are thicker fibers, although more solid, but the affinity with human skin is not enough, in terms of softness, etc. than white cashmere.

At a press conference held recently in Beijing at the “Cashmereworld” press conference, Tian Hao, who has been studying the cashmere industry for many years, stated that cashmere raw materials are the most critical factor in improving the quality of cashmere products. “Every major cashmere production in our country Almost all companies have a deputy chief in cashmere raw materials."

Tian Hao said that on a global scale, cashmere can only produce about 10,000 tons per year, subject to various conditions, and production cannot be significantly increased. Compared with annual output of 10,000 tons of cashmere, the annual global wool production capacity is hundreds of thousands of tons. Or million tons, the annual global cotton production is measured in millions of tons, which is enough to reflect the scarcity and value of cashmere.

"We often see cashmere sweaters in many small commodity wholesale markets. However, how can cashmere sweaters be sold for two or three hundred yuan cashmere sweaters?" Tian Hao said, because cashmere raw material production and costs, cashmere The price of the shirt is difficult to reduce to 200 yuan. If not a special case, these "cashmere sweaters" are basically cashmere sweaters with little or no cashmere content.

Tian Hao told reporters that although his views may cause controversy, but in terms of quality and scarcity, cashmere should belong to high-end products or luxury goods, rather than the general merchandise or livelihood products.

"We can hardly imagine that with less than 10,000 tons of global production capacity to meet the mass consumption. From this perspective, the continuous development of the cashmere industry must create high-end demand, that is, cultivate high-end cashmere consumer market, which is also the China International Cashmere Fair. One of the main tasks." Tian Hao said.

According to reports, the China International Cashmere Fair 2011 jointly organized by the China Chamber of Commerce for the Import and Export of Food, Animals and Animals, and Professional Exhibition Organizer He Bowen will be held at the Beijing National Convention Center from October 24-26. The organizer hopes to adopt this The platform conveys the focus on quality, brand building, fashion design, technological innovation and social and sustainability practices in order to achieve the common goal of establishing sustainable development of the global cashmere industry.

According to reports, as China's only professional and high-profile international cashmere exhibition event, the China International Cashmere Trade Fair's exhibition scale has expanded to 6,500 square meters. Famous brands at home and abroad, such as Ordos, Luwang, and Bank of China, attended the conference. From Italy and South Korea The well-known enterprises in Nepal, Iran, Afghanistan, and Mongolia will also gather together. The world's most high-end cashmere products and brands have the most concentrated presence in Italy. The seminar will be held during the same period.

According to statistics, more than 75% of the world's cashmere raw materials are produced in China, and 90% of cashmere raw materials are processed in China. The number of Chinese cashmere and processed products ranks first in the world. No matter what brand, what distribution channel, or what design and process Overall, there are more than three-fourths of the world's cashmere consumer market from China."

According to customs statistics, China’s cashmere exports totalled US$741.91 million from January to July 2011, a year-on-year increase of 34.2%. Tian Hao also pointed out that this year's growth was mainly driven by export prices, regardless of primary products or manufactured goods. The growth rate is much lower than the increase in the amount.

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