High Customization Project Introduction High Customization Project: Advanced Custom Experience Center Project Evaluation: Personalized customization will have a vast market, the market is more clear, no doubt the market potential can be called the best in the apparel industry Brand Culture: Home "as the main body, providing attendance at high-end occasions, the whole family dress up. Love to reflect the brand culture, focusing on creating a sense of ownership Brand concept: Inheritance of national intangible cultural heritage ------ Red Gang tailor. Classic heritage, the art of needlework Crowd of people: high-end business crowd (President wardrobe) Product Category: Business suits, men and women dresses, parent-child series, custom leather shoes, etc. Material selection: build luxury store integrated custom store represents a Luxury lifestyle. All items of high realm is advanced customization. Internationally renowned high-end clothing customization is a high-quality lifestyle for a few people - designers based on your body, temperament and other factors, for your design and production of high-level clothing. If there is a fashion that can be pulled up to the height of the artwork, then the non-high-level uniform is none other than the true meaning of the high-level uniform-belongs to the dream clothes, "beauty" is to evaluate its standard. "Many business customers around the age of 40 often have the opportunity to attend negotiations, dinners and ceremonies and other occasions, but some of them have been fat, it is difficult to go to the mall to buy clothes to suit their own style. This is not human The problem is the clothing is not thoughtful. "Fabian special senior custom and ordinary clothing, high-end custom is" to avoid weaknesses, regardless of body and age, so that every guest can have their own look. " In order to solve the high-end customer's dressing needs, Fabre specially hired Italian designers and craftsmen to design and produce garments. Haute Couture not only lose the sense of design in the brand name, but also the most suitable for their own and unique clothes. This is achieved because advanced custom fashion is formed in the exchange of customers and designers. Qualified senior custom designer in addition to have a unique design, to meet the guests wearing occasions, personal preferences, physical color and other needs, he also has a good pair of eyes to find customer advantages, the pursuit of custom is accurate, from the human body around the thin Morphology. France Pat specializes in advanced customization can be subdivided into tailor-made high-level customization, personalized custom, luxury custom three high-end clothing: tailor-made high-level customization: fitting body clothing is perfect, Prerequisites for successful costume work. Personalized custom: Costumes always have a lot of ideas, a lot of inspiration, a lot of longing, which requires customization to continuously meet their needs. Luxury high-end clothing custom: seen a moving fashion show, right? Read celebrities dress, right? Have seen movie star fashion? These are the so-called advanced custom clothing. Is a symbol of status status, grade grade. , Service first door Quantity Free warranty service Custom made free warranty - Advanced clothing Custom shop In addition to experiential clothing customization, but also carry out on-site service activities, you can solve the busy due to work, time constraints. For high-definition customer base, can enjoy life-long free warranty and change the size of the service. Details determine the success or failure - the charm of advanced customization lies in the private customization, from the initial reception to the designer, from the boardmaker to the cutting division, from the volume to the garment maker and the final quality control division, for each A guest, a team are in the "one-stop" service for them. Moreover, each stage of the team is excellent people in service. High-quality customization will undoubtedly carry the dream of fashion and luxury, in the gorgeous design behind the countless hard work. High-definition production process is quite complicated, an ordinary high-definition dress usually takes 100 to 400 hours to complete - precise three-dimensional cutting, beautiful handicrafts, each one is not from the custom theme of the suture. Such as a real custom suit, is the need 500 hands touch, needle and thread, 1300 procedures, with about 380 hours to complete. Customized process From the customer into the clothing custom shop, the service began: professional service staff will first consult and communicate with the guests to understand the guests wearing the occasion, personal preferences and other needs at different levels. Next, the program after the guests confirmed that the amount of measuring clothes, board system board, tie hair samples, and then the guests test board and many other aspects. Each link involved in all the details of service, service quality, are the key to the success of this dress. Service is the soul of custom, increase the proportion of service is undoubtedly the store's only choice, will also be the basis for the final customer judgments. In the concept of advanced customization, 100% of guests are satisfied with the completion of work logo. VIP relationship marketing through the activities to increase customer base - high-end clothing tailored to all customers according to their personal characteristics and personalized customization, so to establish a closer relationship with the customer. How to enlarge the customer base is more than all custom shop in front of a problem. High-end custom shop repeat customers occupy a large proportion of the total volume of customers. Opened a dedicated VIP service platform for online services, while hosting a wide range of customer friendship reception, through relationship marketing to bring a steady stream of tourists.
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