On August 6, 2020, Beijing time, the cashmere clothing brand Impression Grassland’s winter new product launch event kicked off in a beautiful and romantic atmosphere. This time the brand was inspired by the theme of "Love•Nature, LOVE•NATURE", presenting a great experience Naturally, a fashion show with love, feelings and warmth.
At this new product launch conference, Impression Grassland released the world’s first "Mose 6" plant-dyed cashmere coat. Major media and authoritative organizations have the honor to witness the successful launch of the world’s first plant-dyed double-sided cashmere coat. ! "China's Top Ten Supermodels" Jiang Ruiqi, wearing the world's first plant-dyed cashmere coat made a stunning appearance. In a media interview, Jiang Ruiqi said that Impression Grassland’s environmentally friendly fashion concept coincides with the fashion personality pursued by individuals. Plant dyeing and sustainable fashion are the future trends.
Director Han Jing of the National Wool Textile Supervision and Inspection Center solemnly read out the inspection indicators of the "Mose 6" coat and expressed warm congratulations to Impression Grassland. Impression Grassland’s first plant-dyed cashmere coat in the world has two index test results of dry rubbing fastness and light fastness reaching the upper limit of the national standard. Color fastness to wet rubbing, color fastness to water, color fastness to acid and perspiration, The test results of six indicators including color fastness to alkali perspiration, color fastness to soaping, and color fastness to dry cleaning have exceeded the national standards, achieving a key technological breakthrough!
Zhu Sha, President of the China Fashion Color Association, said in her speech: Impression Grassland, as a base for publishing the trend of Chinese plant dyeing colors, not only won the national patent for cashmere plant dyeing, but also established the industry’s first implementation standard and identification method for plant dyeing. After more than ten years of precipitation, the "world's first plant-dyed double-sided cashmere coat" developed with great concentration has been successfully launched. It is a natural environmental product with national patents and a special report on Central Jiutai. The colors are fresh and all the consumption indicators have reached and exceeded the national industry. The standard embodies the concept of fashion, technology and green, and creates a new realm in the global apparel industry! In addition to my heartfelt congratulations, I also express my sincere respect to the R&D team! I wish the brand continue to break through more natural fabric dyeing technology! Industrial development brings more high-quality products to the people’s better life.
Zhao Xia, chief designer of China Fashion Color Association, shared: In the coming winter, the International Fashion Color Committee, China Fashion Color Association and Impression Grassland jointly released an orange-red theme. The healing system based on the concept of leisure is worth waiting for. At the same time, it was introduced that the "Mose 6" released by Impression Grassland this time is a honey orange extracted from the madder juice. "Mose 6" is a color full of positive energy like life, whether it is during the war. In the post-epidemic era, it is undoubtedly the best color to convey the warmth of the world.
Mr. Li Shengli, the founder of Impression Prairie brand, shared his thoughts: over 10 years of technology precipitation and research and exploration, this journey has experienced a lot of difficulties. The most important thing is persistence, the difficulty is persistence, and the success is also persistence. With the team’s efforts, it finally broke through the technical bottleneck and successfully solved the problems of cashmere fabrics from plant dyeing to weaving, so that all indicators reached or exceeded national standards. On this basis, combined with advanced clothing technology, The spirit of selfless "nail nails", from product development and design to dye selection and color matching, and then from raw material selection to finished product off-line, meticulous crafting, painstaking research, after 72 processes, the world's first A 100% plant-dyed double-sided cashmere coat fills the gap in the production of double-layer coats with plant dye dyeing technology at home and abroad, and also meets consumers' demand for magical plant colors and healthy, environmentally friendly green. Looking forward to the future, Impression Grassland will continue to uphold the brand concept of "natural dyeing, unique", take "more fashionable cashmere clothing" as its own responsibility, and continue to explore and move forward on the road of "carrying the natural dye through to the end" with rich connotations and characteristics. , Inject new vitality for Impression Grassland brand to achieve the goal of "bluer sky, clearer water and healthier mankind"!
The birth of Impression Prairie’s world’s first "Mose 6" plant-dyed cashmere coat means that Impression Prairie’s green fashion road has opened a new chapter. Fashion is not only good-looking, but also a sense of social responsibility. 2020 will continue to ride the wind and waves! I hope Impression Grassland will bring more surprises and achieve more breakthroughs in the future.
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