To tap and train innovative textile design talents is the core driving force for the future of China's textile industry. The professional design competition is a "training ground" for design professionals. In the "Textile Industry Adjustment and Revitalization Plan" promulgated by the State Council in April this year, It clearly instructs the development goals of the industry in the coming three years. Among them, the major task of industrial restructuring and rejuvenation is to improve the capability of independent innovation, speed up the implementation of technological innovation, accelerate the building of self-owned brands and enhance the competitiveness of enterprises. The demand for talent under the financial crisis In fact, "only the only way out of innovation" has long been the industry consensus, which is particularly evident in the context of the financial crisis. "The competitiveness of the textile and apparel industry in Italy is not reflected in the price of the product but in the high quality and innovative design of textiles." Lai Shibing, chief representative of the Italian Trade Commission for Trade Representative in China, is telling the Italian textile industry in 2009 How to smoothly weather the economic crisis also pointed out that this advantage is a powerful weapon against the economic crisis and an essential guarantee for the Italian textile industry to get out of the crisis as soon as possible. For innovation, Zhang Jianxiang, director of R & D Center of Shandong Luthai Textile Co., Ltd., has a profound understanding: "Innovation is the life of the product, and the design is the soul of the product." Soulless products can not stimulate the inspiration and purchasing desire of designers and buyers of. For many "warm-water frogs" domestic textile enterprises in general, this financial crisis gave them the courage to make a rapid transition so that they could learn to get away from obsessive-mindedness and start to contemplate the future of "Made in China" and a new way out of their hands Complete their own transformation and upgrading. Ye Shuangpeng, general manager of Guangdong Silk Silk International Garment Co., Ltd., said that to go for sustainable development, China's garment industry must get rid of the state of foundry and take the road of independent innovation and industrial upgrading. Ye Shuangpeng believes that "imitation" is only a process. After all, it needs to be transformed. What is needed at this time is independent innovation. Because the industry has a market, some researches and developments, industrial upgrading and independent innovation have become the natural things. Chen Rongyao, a professor at Shanghai Donghua University, also believes that "in order to realize the high added value of textile fabrics and establish the brand image of China's textile industry, we must enhance the capability of independent innovation and design. This requires a large number of enterprises with creative design capabilities and market analysis And creative fabric designers. "In his view, the market downturn brought by the financial crisis and the accelerated rise of the textile industry in Southeast Asia and other countries, or will make our high-end demand for creative design talent" blowout. " This is undoubtedly good news for textile design talent dedicated to innovation. Fabric design talent break The textile industry to progress, there are many factors, of which the design is undoubtedly the most important part, because the design throughout the industry has always been. However, the data show that the total number of employees in China's textile and garment industry reached 19.6 million, accounting for 14% of the total number of workers in industrial enterprises above designated size in the country. However, the personnel engaged in the fabric design work only account for 1.5% of the total number of employees in the textile and garment industry. The high-level talents such as creative gurus and design elites are even more scarce. In fact, the fabric design is very promising.However, many students are willing to be fashion designers, because the costume designer has a halo already.I made years of men's clothing design, the importance of fabric design, because the men's design style, pattern Change is less, 80% depends on the fabric. "This is the feeling of a well-known designer in the industry. "Now the fabric industry is five years ago, the garment industry." This is a textile industry experts often talk about the word. He would like to express is that the maturity and level of China's fabric industry, from a certain point of view, it is difficult with the current downstream garment industry have a perfect docking, which in the sense of the industry chain, whether it is the garment industry, or fabric Industry, have the pain of breaking. The pain of this fracture, in the most dominant level, is more reflected in the fabric and pattern design level. In many domestic high-end fashion brand designers, "domestic fabrics in terms of technology and quality is not bad, but it is the lack of design." However, contrary to this, for various reasons, the annual textile design professional Only 2-3 percent of graduates remain in the industry. "We do not have special fabric design talent, mainly through docking with customers, by them to provide samples, and then targeted production." Shaoxing County, Huaming Textile Company Wang Jianming told reporters that with the fierce competition, business-to-fabric Design talent needs more urgent. In fact, as early as April 2007, the Ministry of Labor and Social Security released 10 new jobs. As one of the newly emerging occupations, textile fabric designers were first included in the Occupational Classification Ceremony of the People's Republic of China. Professional Training "In Shaoxing County, there are more than 80,000 talents of all kinds, but only one professional fabric designer who truly passes the national vocational qualification certification." According to Wu Hanhua, director of Personnel Bureau of Shaoxing County, it is precisely because of this situation that they are encouraged In March this year, the United Provincial Textile Fabric Design Association and other organizations held a "Sharon fabric designer Salon" and set a three-year training plan. At the same time as "Salon", there is also "International Fashion Research Office of Textiles". The idea of ​​Shaoxing County is to promote creative design to high-end. In order to accelerate the growth of the fabric designer team, since March this year, Shaoxing textile designer salon will carry out activities every month, through the guidance of mentors, technical training, information promotion, forum exchange, twinning, certification, results display, design Competitions and other content activities, discover potential designers from the enterprise. "Shaoxing Textile opened a good head to lead the Chinese textile industry out of the trap of low-end." Chen Rongyao said Shaoxing Textile Textile Industrial Center in East Asia to become R & D and innovation center, textile design talent is to take this goal The first step. In order to cultivate more fabric design talents, Shaoxing County Government held "Shaoxing Fabric Designer Salon" and again hosted the China International Fabrics Design Competition this year. Because the fabric design contest is to train and select the best designers, one of the most effective way. As Zhou Haidong, Senior Account Manager at Dow Textile Fibers, said: "Designing a contest is an important way to help and guide companies in a special phase of the industry toward innovation and self-design." Ten years ago, China Textile Industry Association proposed to fabric as a leader to enhance China's textile industry innovation ability. China International Fabrics Design Contest came into being at that time. Starting from the start, the contest aims to promote product innovation and encourage the design and innovation of market-oriented textile fabrics and pattern products. It advocates combining the trend research with the actual production. Promote the integration and application of upstream and downstream resources in the industrial chain, effectively and rapidly complete the commercialization and industrialization of research and development achievements. At the same time, it is another important mission to tap and train qualified personnel. "Fabrics creative or innovative worth mentioning, must be combined with the market, or will always stay in the illusion of concept." Saito Mitsuo, one of the competition judges, seven wolves Sporting Goods Co. costume design director, once explained to the media His fabric "innovation." In fact, "marketability" has become one of the four major selection criteria for the entries. Last year, one third of the panel judges were fabric buyers and fashion designers, holding the above "innovation concept" Not a few. Guided by this philosophy, the work of the competition has shown a gratifying momentum of combining innovation with the market. "While appraising an international apparel fabricator, I can not wait to select more than 100 types of fabrics for his purchase in 2009," said Li Binhong, director of the National Textile Product Development Center. Looking forward to this year's entries , Whether it is the application of new technologies, the adoption of new materials, or the creative ideas of flower-type printing and so on, we firmly grasp the needs of the market and seek more inspiration from the market. "Since its launch in March this year, it has obtained many positive feedbacks from many specialized institutions including Donghua University and Beijing Institute of Clothing Technology, as well as from Shandong Ruyi and Jiangsu Danmao." This is the recent report from 2009 China International Fabric design competition organizers received the news, although it seems that the impact of the financial crisis, but the contestant's passion has not been much affected. Since its first debut in 1999, China International Fabrics Design Contest has gone through 10 years. Contest has won more and more attentions due to its professionalism and innovation. It also excavated a large number of innovative textile design talents for the industry. (Text / Ji Ming)
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