Just like TCL's “speed impact on time†and Haier's “fast fish eat slow fishâ€, marketing needs innovation, marketing also needs speed. A company can only avoid the pressure of crushing and eliminate it if it seeks breakthrough in competition. . Nowadays, there are many reasons for the failure of the products, but in my opinion, the lack of marketing and the weakness of actual combat have constrained the emergence and extension of core competitiveness. In the quantitative surrounding of homogenization, there is no speed to enhance the atmosphere, strengthen personality, and succeed. It is also very embarrassing.
After listening to my speeches, many business people agree that the process is passionate and inflammatory, and indeed, I am also proud of this. If, after more than a decade of marketing career has made some achievements, it is my principle of life to accumulate various resources, speed up development, and quickly surpass others. On this basis, passion is the propeller of speed. In the marketing world, if a person has no passion, there will be no high-spirited fighting spirit, and there will be no improvement in the speed of self-development. Many repetitive and trivial work will often stifle the impulse to seek innovation and individuality. As a result, the elimination will become inevitable. I remember that Ms. Ye Wei, the global vice president of Kodak Group, once said with such emotion: "I feel that life is very short. If you don't take care of yourself and have the energy and passion to pursue what you want to pursue, you may have missed it. This point. So, if you have a dream in your heart, there is a passion, don't let it drag on your heart, and bravely make an important choice."
Around me, many friends have started their own businesses, working hard for the future and charging their lives. A few years have passed, some business is booming, some are dying, and more are repeating the previous days without pain or itch. It is often good for the company to be innovative and distinctive. The unscrupulous ones are often followed by others, and I admire the speed of the former to win, but also mourn the hesitation of the latter. A product wants to lead as soon as possible under the same conditions. In addition to its unique positioning, its lethal appeal and selling point, and the matching of various related marketing resources, it has seized the market and won the first opportunity. There is no speed action and sensitive response. No possibility. Passion, in many cases, often ignites our innovative instinct.
"How big is the heart, how big is the stage", whether it is engaged in marketing work or other on the road we pursue, the state of a person often determines the fate of the future. Similarly, the core strength of a product is related to the future success or failure. No? There is no weak market, only weak people, if the marketing work has not opened the situation, to establish a product's own voice, then you can look for it, whether you have been away from the passion, whether the concept of speed is in your mind Just a mirage?
"When doing everything, I ask myself to be as bright as the sun. Because I know what I am asking for myself. If this request is the sun, maybe I can get the moon; if I ask myself for the moon, I can get more stars; if I ask for only stars, I may not get anything. If possible, I still want to be higher. I know, this is Ms. Yu Yuxi, so The old age is still so beautiful and confident.
In the era of marketing full of glory and dreams, everything that is step by step and waiting for the rules can only be the annihilation of the self. With passion, we will not back down, and we will be able to retreat. With speed, we will rise in innovation. This is the same for both business and product.
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