March 16, the 24th China International Clothing & Accessories Fair (CHIC2016) opened in Shanghai. The children's wear brands Balabala, MarColor and Mongdodo, which are held by Semir Fashion Co., Ltd., are unveiled collectively and showcase the advanced achievements of Semir Brand's strategic layout in the field of children's clothing to the industry. In recent years, Senma apparel multi-brand model continued to operate in the field of children's clothing more mature. In addition to its main children's wear brand Balabala, the investment in and operation of the new brands MarColor and Mongdodo have made these two brands gradually gaining widespread consumer acceptance and good market reputation. Balabala is constantly updating its one-stop fashion specialty covering the full range of children's clothing aged 0-14, keeping pace with the times; MarColor is more focused on the field of specialty apparel for children 0-7 years of age based on the concept of safe and comfortable, ; While Mongdodo urban fashion Feng Qiantang to "playful creativity, highlight personality" concept to further improve the overall styling of children's role as a character. Balabala is an iterative operation, and MarColor, Mongdodo for a new generation of consumer differentiation needs, while systematically building the brand while combining the professionalism, fashion and cost-effective. With the further clarification of the potential of children's undertakings after the opening of the second child policy, the advanced performance of the children's clothing brand group of Semir Clothing has been highly appraised and widely accepted by the industry. Some related industries that explored the future development of children's businesses and the sudden emergence of new targets all expressed their concern about the market strategy of segmented children's clothing segment in Semir Fashion. CHIC since its founding 23 years ago, its forward-looking and professional degree showed an extraordinary international standard, so CHIC is also the annual SAMM Garments attaches great importance to an international exchange platform. The exhibition site, the three major children's clothing brand through the mature terminal store real image, display the brand 2016 spring and summer latest products, passing the brand's global fashion vision and philosophy, but also let everyone feel the product's fashion, professional and brand Party best service, execution. In order to let more guests understand the respective advantages and more features of Balabala as well as MarColor and Mongdodo, the staff of the site explained the market conditions, consumer characteristics, brand positioning and products of each brand in a professional spirit and plain language Highlights, and explain in detail the brand operating model and mode; According to guest questions or different needs, one by one to provide targeted value proposition, a strong sense of investment services and staff expertise has been guests alike. Based on the optimism of the industry and the professional performance of brands, products and brand representatives at this exhibition, guests from all walks of life obviously have more intentions and purposes than the previous years in their negotiations and are actively throwing their names into the children's brand of Semir Fashion Olive branch. In addition, the fourth "China's Top Ten Children's Wear Brands" sponsored by the China National Garment Association settled the dust and Balabala once again won the honorary title of "The Top Ten Chinese Children's Wear Brands" for the fourth time. Balabala also won the 2016 "Most Outstanding Chinese Children's Market Value Award" in the pre-assessment of the 2nd China Children's Wear Industry Development Forum. These two awards mean that Balabala started carrying a new mission under the new situation. With the immediate and follow-up to the new generation of consumer lifestyle and segmenting needs, the brand of children's wear under the umbrella of the Mormar apparel brand will continue to evolve more and more in keeping with the international children's fashion trends. Not only can it bring value to consumers, but also have the potential to generate inspiration value and cooperation value for industries and channels, especially more and more transitional channels as well as emerging channels. In the future, it is believed that the group of children's clothing brand under Semima Garments can once again show consumers the high value of the brand and further share with the industry its experience and achievements with the times.
Ningbo Innovate Imp. & Exp. Co., Ltd , https://www.nbinnovate.com