Vipshop launches ATELIER SWAROVSKI to promote global top-end high-end accessories

November seems to be a month closely related to the words “shopping” and “hands-on”. The domestic vigorous 11th shopping spree has only ended soon. It also ushered in an annual offline business promotion “Black Friday”. . In recent years, domestic consumers have been paying more and more attention to the “Black Friday” overseas shopping festival, and the consumption demand for big international luxury brands has also shown a trend of blowouts.

The world's largest special e-commerce trader, Vipshop, which is well-versed in consumer psychology and continues to meet the needs of more than 200 million members, has also launched a “pink friday – a cross-border sale across the world”. "" For the consumer to bring "five powder" surprise boom. At the same time, VIP will also cooperate with Swarovski, the world's leading crystal brand, in November to launch Swarovski's top designer brand sale on the “Ailiyai” channel – “ATELIER SWAROVSKI Luxury High-end Jewelry Special”. Brand 2016 Autumn/Winter Collection “Core Series”, “Jewel-y Mchue-y Series”, “Arbol Series”, “Cosmic Elements” Four Series, Up to 10% Discount, Up to 200 Yuan Red Packets for VIP Club More Than 200 Million Members Bringing Swarovski's uncompromising, incomparable ATELIER SWAROVSKI's top fashion accessories.

Vipshop launches ATELIER SWAROVSKI to promote global top-end high-end accessories

Swarovski is the world’s premier crystal manufacturer founded in Austria in 1895 by Daniel Swarovski. After a century of growth and transformation, the brand has evolved from the initial emergence to the present day with a brand spirit of excellence and a bold and innovative development concept. The world's premier manufacturer of precision-cut crystals, which perfectly integrates jewellery and modern culture, brings elegant, luxurious and unique crystal jewellery and accessories to consumers with high-quality, brilliant crystal elements and unique and exquisite cutting techniques. works. The Atelier Swarovski series is a collection of fashion luxury accessories created by Swarovski's top designers. Since its release in Fall/Winter 2007, the collaboration partners include Maison Martin Margiela, Mary Katrantzou, Karl Lagerfeld, Jason Wu and Nicholas Kirkwood. More than 60 world's top designers, with perfect design and endless creativity, will lead the crystal accessories art into a new highland, focusing on the eyes of the global fashion sought after.

It is reported that this time only the "ATELIER SWAROVSKI luxury high-end jewelry special" is the brand's first place in the Vipshop "Aili extravagant" channel, with four luxury jewelry and accessories series to meet the majority of members of the world's top jewelry brand accessories aesthetic and demand .

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