Leading Words : The '60s' and 'Doll House' themes are the two most important style trends introduced by major brands in the spring/summer 2013 season. The style was inspired by the designers to start with the T stage, and then continued in the visual marketing of major brands such as advertising campaigns. The 1960s was one of the most important trends on the T stage in the spring/summer 13 season. Perhaps the Andy Warhol retrospective held at the Metropolitan Museum of New York stimulated the nerves of most designers. In the 1960s, it became a popular nostalgic expression on the T stage.
the 60's
The 1960s was one of the most important trends on the T stage in the spring/summer 13 season. Perhaps the Andy Warhol retrospective held at the Metropolitan Museum of New York stimulated the nerves of most designers. In the 1960s, it became a popular nostalgic expression on the T stage. In particular, Marc Jacobs is typical: He first introduced a pop style in the 60's style of his own brand of the same name, and then again in Louis Vuitton's 8-minute show with two-color checkerboard hit the 60's style again.
T station
Marc Jacobs
Louis Vuitton
In the spring and summer advertising campaign of the 13th, this style has been maximally interpreted. This is a style that is very good for graphic design: minimalist colors, black and white or vibrant yellows and blues; geometric lines and patches, lots of stripes and checks, and recurring models and mirrors. This trend maps to a minimalist, decorative style, which is dominated by the new spatial order created by geometrical and color contrasts, namely Op Art. The main features include: clean lines, mosaic structures, and optical illusion colors.
Large advertising films
Fendi
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