The Chinese name designer PhillipLim (Lin Nengping) founded the eponymous brand 3.1 PhillipLim, a female co-founder and the CEO of the brand: WenZhou, who recently shared her growth and entrepreneurship in an interview with the US website WWD. Experience.
In 1973, Zhou Yiwen was born in a village in Ningbo, Zhejiang, China. When she was a child, she was only poor when she was nine years old. She wore a pair of shoes that were actually bought in the store. (The shoes I used to wear were handmade by my grandmother.) This is the gift that Dad sent out to her. She believes that the first pair of shoes she got in the past made her feel the power of fashion.
At the age of 13, Zhou Yiwen moved to the United States with his parents. That year, she got her first job, and in her spare time, she packed the product and worked on sewing in a New York Lower East Side garment factory where her mother worked.
The childhood experience in the factory gave Zhou Yiwen an early understanding of the craftsmanship. Because of her parents' work, she and her sister went to school at the mother's garment factory after school, finished their homework, did some simple paid work, and then went home. Their father worked as a dishwasher for 25 years in a Chinese restaurant and is currently the guard at 3.1 PhillipLim.
Zhou Yiwen didn't even have an English foundation when she first came to New York at the age of 13. At the age of 16, she was admitted to BrooklynTech High School and then went to the New York Fashion Institute (FIT). During her time at school, she found a job for a fabric company and changed her life. Taking advantage of her work opportunities, she visited the showrooms of famous designers such as VivienneTam (Tan Yanyu), which is fundamentally different from the clothing factory environment she was familiar with.
At the age of 21, Zhou Yiwen opened his own fabric import company Aegis (currently still in operation), when the company made clothes for many clothing brands. She then met with Chinese-born designer PhilipLim, who left her own fashion brand, Development.
In 2005, 31-year-old Zhou Yiwen (pictured left) and 31-year-old PhilipLim (pictured right) began co-founding 3.1 PhillipLim.
Zhou Yiwen said that he and PhilipLim are like a pair of destined partners. The two have co-founded 3.1 PhillipLim for 11 years and have gained respect and recognition from the industry while maintaining independence and steady growth. Currently, 3.1 PhillipLim has 16 independent stores and 450 sales outlets around the world.
Last year, the fashion industry was weak. The brand maintained growth in the men's and women's ready-to-wear business, and footwear performed steadily, but accessories declined. Zhou Yiwen believes that the main reason is the oversupply of products and oversupply.
Zhou Yiwen's view of fashion industry can be said to be both ahead and conservative. She believes that the sale of anti-season clothing is the door to promotion, and the season (ie buy and wear) fashion show is a marketing tool. If the brand's creativity is strong enough, the traditional fashion show is worth looking forward to.
She believes that design and operation should not interfere with each other, but only with the consensus of the designers, the two sides can effectively cooperate. She recalled that their point of view was to design the clothes they wanted to wear and refuse fast fashion. What they want is a complete design that brings PhilipLim's fashion concept to life.
At present, Zhou Yiwen's ideal is to expand the product category, personal care products are her focus. She hopes to collaborate with the business people who share their business vision. She believes that communication plays a very important role in cooperation.
Although the brand has been established for 11 years, Zhou Yiwen still feels that he is in the fashion industry, and he has new knowledge to learn and master anytime, anywhere. Therefore, every day she tries to explore with a new look.
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