When you take the initiative to call a strange customer, your purpose is to enable this customer to purchase the product or service you introduce. However, most of the time, you will find that you have been politely or rudely rejected when you have just finished the beginning. How to do?
In general, the opening of telemarketing includes:
1. Match the audience information (ie: verify the other party's name and other related content)
2. Introduce the company and yourself
3, explain the reason for the call
The telemarketer must use more than three sentences to express the above aspects in 20 seconds.
Here are some of the responses that a telemarketer can take in three different situations (for reference only):
Situation 1: When the brand awareness of the company you represent is not high
Solution: Add some short modifiers before and after the company name or brand name: For example, if the company you represent is from Europe and America, don't hesitate to add the country name in front of the company name, because after all, the quality of foreign goods is better. Good, this concept is still difficult to eliminate. If the company you represent belongs to a non-known brand in the Mainland, you can add some rankings in the same industry. Of course, the better strategy is to choose a breakthrough in the later Offer.
Situation 2: To do BB's telemarketing, the phone directly hits the company's leadership, and he or his assistant pushes you to other relevant departments (eg, finance department, logistics department...); therefore, facing these departments Responsible person, how will you open the situation?
Solution: You may wish to emphasize in the opening remarks, "I just called your boss, he asked me to call your department and see if you have this need...", the advantage is: in one At the beginning, it implies that you are introduced by a person with a strong background. Regardless of the outcome of the later telemarketing, the person in charge of the Finance Department or the Logistics Department will have to pay attention to your call and make you more smoothly. Complete the product or service introduction.
Situation 3: Faced with a vocal attitude and a hard-working audience:
Solution: If the other person's tone is short and the attitude is hard, it means that they don't like your phone at the beginning. In this case, if you can't get to the point within the first 15 seconds, then their hang-up rate will be extremely high. At this point you should be clear when it comes to testing your language skills: you must use as simple a statement as possible to express as much content as possible in a shorter period of time. In this regard, the solution you can take is:
1. Highlight the keywords of the company and brand
2. Avoid using too specialized nouns or modifiers when describing products or services.
3, keep a faster rate of speech, but intentionally pause in a more critical place, which can highlight what you want to express.