Valentine's Day Internet Marketing, as its name implies, is a marketing campaign conducted on the Internet during Valentine's Day.
According to the folks, China's online marketing industry has gradually developed from the beginning of Valentine's Day online marketing. Although the Valentine's Day truly belongs to China, only the Chinese New Year's Eve, but the Chinese have been used to two Valentine's Day together. Even the Western February 14 "Ocean" Valentine's Day is more popular than the Chinese Lunar New Year's Eve "Tu" Valentine's Day. Based on the basic national conditions of "two Valentine's Days together", many manufacturers have been pegged to these two good days, and they are waiting for opportunities to make huge profits. Especially in the field of network marketing, it is to fight for you to live and die. Seeing that the "foreign" Valentine's Day in 2009 is coming soon, in order to welcome the online marketing war in the front field after the New Year, we will summarize the "Seven Steps of Valentine's Network Marketing" with everyone. share it.
Back step: website plastic surgery must go ahead
The so-called "having friends from afar", of course, must first clean the door. What is the main cosmetic face-lifting?
Go ahead and create a creative LOGO. LOGO is a logo of a website that reflects the overall style of the website. For example, Google and Baidu are two major search engines that produce special LOGOs for festivals or events.
Second, open up the theme of Valentine's Day. Edit some articles related to the topic online, and the special section encourages original content. The topic can be more eye-catching and attract users' attention. The topic also gives people a feeling of calmness and trust. In addition, the topic content is equivalent to helping readers to classify, which improves the user experience. It can be seen that the role of the festival theme is no small matter.
Third, design alternative ads. For example, making website-related couplets related to Valentine's Day, hilarious pop-ups, funny FLASH, funny little videos, and so on.
Fourth, the background of the website changes. If the conditions are ripe, you can consider replacing the CSS background of the whole station, let the customers log in to your website and feel the warmth of the holiday, so that they will never forget.
Step 2: Don't let the discount cover the eye
There are still some misunderstandings in many manufacturers' websites. I believe that Valentine's Day online marketing is discounted and discounted, and that discounts can increase sales. In fact, in the online marketing process of Valentine's Day, the value of emotion far exceeds the discount. Users are immersed in the festive atmosphere, immersed in the romantic atmosphere, and all these factors are not dominated by price. At this point, we have to consider how to make our goods bear the feelings. Therefore, what we have to do is not to blindly discount, but to explore the connotation of goods, and make the goods a more special and meaningful packaging. Let Valentine's Day gifts carry more emotional elements than prices and discounts. When a friend receives a gift, the time to think about it must be "what does this gift mean?"
The third step: e-cards must be real names
Whether it is Valentine's Day or other festivals. Merchants who conduct online marketing usually send an e-card to express their wishes. Of course, there are many lists of goods sent with e-cards, especially the list of special items. Here I would like to remind that e-cards are better to send real names. I believe that many of my friends have had personal experience. When you receive an email "Dear **Member" (real name sent) and receive a "Dear Friend" (QQ mass mailing), the feeling is obviously different. .
The fourth step: online and offline to be combined
Valentine's Day is coming, and the online and offline activities can play a role in adding fuel and vinegar, which will increase sales. Online activities, such as buying one get one free, giving points, enjoying different grade discounts, giving small gifts, and so on. Similarly, you can also engage in some romantic points, such as the person who buys the same amount of gifts can be counted as "a good person", you can get the other party's contact information and the like. Not only is online activity easy to carry out, but offline activities are equally easy to carry out. For example, a one-time purchase of a gift of 200 yuan can be obtained from the company's single PARTY admission ticket on Valentine's Day. Or buy a 500 yuan gift, you can directly participate in the party. The combination of online and offline, Valentine's Day online marketing battle is even more victorious.
Step 5: Creative blessings can't be less
Creative blessings can be collected online, or you can think about it yourself. It is mainly spread through timely communication tools such as QQ and MSN. For example, designing a creative GIF animated picture, plus your own website address or slogan, may be recognized by netizens on QQ, and thus spread to each other. Creative blessings focus on creativity, and in addition to spreading this idea.
Step 6: Community Marketing is the key
Community marketing, especially in the emotional and marriage-based community marketing is an inevitable choice. For example, the domestic relatively famous emotional community 51 network, as well as other cherished love network, marriage and love home network and other marriage network are targeted groups. In addition, you can carry out some free community promotion, Baidu Post Bar, Baidu Know, SOSO Ask, Yahoo Knowledge Hall, Sina Love Ask and so on. For example, you can ask "What gift is better for Valentine's Day", and then write your own answer, and clip your own advertising.
Step 7: Start with a strong hand
Valentine's Day Network Marketing is a kind of festival network marketing. Because of its timeliness and particularity, it has a fast response and strong execution. The ancients cloud: first to be strong.
Later, according to a report by an authoritative network marketing agency, it is better to launch a promotion for Valentine's Day for the first time two weeks before the launch of the product, and then promote it again 3-5 days before the arrival of Valentine's Day.