As the saying goes: "No recession, only disappointing," many clothing store sales in the off-season plummeted not because of clothing sales did not go out, but because the idea of ​​the owner off-season at work. To the so-called off-season, the company believes that the target customers no longer need the company's products, the company no matter how hard the product can not be sold out, so promotional activities are not made, market development efforts also reduced, customer visits do not go, business The result is a direct result of lower sales performance, and the owner tends to attribute it to the reasons for the off-season sales, the result is less and less effort, so into a "off-season" no next season The vicious circle of sales. Zhang Ruimin Haier has said "no off-season market, only the off-season thinking." Therefore, the shopkeeper wants to improve performance in the sales off-season, first of all to change the concept of business management, establish a "sales without off-season" awareness, I believe that only ideas, there is a way out, the market is also true.
The off-season clothing industry is probably from early July to the end of August this period, because most customers at this time for the purchase of summer want to reduce, unlike in May so strong, most of the summer demand has been basically met, while new products The appearance of a significant reduction in more and more the same style, many aspects of the off-season caused by clothing, many people at this time will be very dazed, do not know what to do at this time, we need to do this time?
First, a new
The amount of the introduction of some new products, the off-season too little new products can not meet the needs of customers, so we need appropriate introduction of some new models to attract the attention of customers, even if not increase the sales but increase the flow of what, for you High season sales laid the foundation.
Second, the conclusion
This time is the best of these people the best chance for us to improve ourselves.Everything depends on how you are going to be treated, only to blame and not self-improvement, change, your path of failure is basically doomed. To summarize the lack of time ago, targeted to solve, many people will say that I usually have to do ah, but I would like to ask is that you usually have so much time? Can solve thoroughly? If you do not handle If you do, you will not be able to do anything by the next peak season.
Third, inventory
I think in this period of time, inventory is a problem we must face, especially as a piece of clothing, out too fast, this time you should inventory your inventory, for these stocks to develop a marketing plan, Such as discounts, price cuts, additional sales and other ways to turn these stocks into cash, ready for your next peak season, to greet the advent of the season.
Fourth, customer service
In the same way, a single potential transaction may be deteriorated due to your service attitude. While improving the service quality, we will make some return visits to the regular customers. These things are usually No time to do, and now more leisure, and can both promote communication with customers without affecting your overall operation.
Fifth, the market forecast
An estimate of the season and plans for some of the trend of the season there are some pre-assessment, and be prepared, if you pick some new gifts or something, if you are always watching someone else fire you then sell it Always with others behind, others is the rest of you, how to talk about success?
This fabric need yarn dyeing first, then knit fabric according to repeat. It is divided Auto stripe and Y/D. Repeat for Auto stripe is more than 4cm for Jersey, if less than 4cm, it is Y/D jersey. To be attention that repeat is only 2cm for Y/D if it knitted by double machine such as rib, Ponte Roma, Interlock etc.
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