AUM is a contemporary women's clothing brand founded by Chinese designer Gen Geng in 2009 and was formally incorporated into the Masfil Group in 2013. "AUM" is the pronunciation of yoga meditation, meaning the sound of nature. The brand design style is mainly natural and comfortable, free and easy, and advocates the new urban women to look at the world in a calm and indifferent manner.
Nature itself has a variety of colors and fresh vitality.
The summer of 2020 AUM gives us color inspiration through the gifts of nature, opening up the summer's sublime and bright, so that the five senses of body and mind are surrounded by nature and touch the life of life.
Fruit orange color, derived from the color of natural fruits and vegetables, is eye-catching, interesting and full of energy, bringing joy and positive emotions and injecting leisure and vitality into summer.
"Blue is the sky, water, air, depth and infinity, freedom and life. Blue is the most essential color of the universe." Klein
In the bright summer day, blue is floating with inadvertent emotions, but also the tranquility and purity from the sea and the sky, or the life secret from the gift of nature.
The fruit-green system full of vitality and vitality is related to life itself, giving people a feeling of energetic, full of strength, gentle style of art and style, so that green has a more subtle level.
#自然在生活，生活在自然#
Nature in life, life in nature.
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Shaoxing Shangda Textile Co., Ltd , https://www.shangdatex.com