Love yarn apparel group and most companies suffered heavy losses in the context of the financial crisis, different enterprises, underwear sales and profits have remained at 30% growth over the amazing. With a mystery and curiosity, the reporter went to Shenzhen and interviewed Mr. Zou Jifu, executive director and marketing director of Love Yarn Costumes Group. In an interview with reporters before, Zou Jifu just sent a group of franchisees came to discuss business.

Busy in the Zou Ji Fu Although it looks a little tired, but mention his business, his staff, his career, eyes full of passion, this 40-year-old man both the vitality of young men, and middle-aged men Mature and steady, there is no lack of wisdom of successful businessmen, humble, approachable, and suddenly narrowed the distance between reporters.

Reporters learned from the conversation Zou Zong, Love yarn apparel Group, one of the cheats to success is to benefit from multi-brand operating strategy. In order to create a strong brand, Love yarn Group earlier this year to its four brands love yarn Baby, 100 You Ti, GetFit (Princess Fei) and IFEICE (Ai Fei Si) took over the split, into an independent operation of the four Apparel companies that love yarn Baby Clothing Co., Ltd, 100 gifted Ti Clothing Co., Ltd, GetFit (Princess) Clothing Co., Ltd, IFEICE (Ai Fei Si) Clothing Co., Ltd. The current split four apparel companies operating smoothly, steady sales performance, especially in the Shenzhen seventh brand underwear show, Love yarn baby caused a sensation, the brand awareness to further expand. At the same time, Zou also registered two middle-end underwear brands Romola and Lidi Thea. The multi-brand operation strategy significantly enhanced the core competitiveness of enterprises and greatly enhanced their anti-risk ability .

Love yarn apparel group cheats nephew success is due to technological innovation. Innovation is the soul of national progress, the same applies to the underwear business. Love yarn group to promote scientific and technological innovation underwear in the development, production and sales, in order to maintain the underwear in the hearts of consumers freshness and fashion, Love yarn Group never stopped the pace of innovation. From love yarn baby magic ring bra to Baiyou Ti liquefied titanium bra development, both the industry and consumers caused by the shock and recognition, greatly enhance the brand value, has won unlimited business opportunities. In the just-concluded Shenzhen seventh brand lingerie show, Love yarn group's brand stars love yarn 28 explosions showcase, a dazzling new star, causing the media and franchisee attention, came to discuss the investors An endless stream, most investors have shown the love of yarn baby brand full of confidence in the investment.

Love yarn group's six major underwear brand's most prominent advantage is the set of elegant, texture, comfort, environmental protection in one, to create a comfortable, healthy, non-oppressive breast survival space, the end of the long-term adjustment bra restraint Breast history. Love yarn six underwear brand environmental protection elegant, advanced weaving technology, fashionable section, not only have the functionality of ordinary underwear, but also with radiation, antibacterial, breathable moisture, whiten the skin, prevent breast disease and other characteristics, become the vane industry benchmark.

Love yarn group is listed at the time of the financial crisis hit, in the view of Zou Jifu, the financial crisis, its grand occasion of the grand dawn of the year, will love yarn into a healthy baby underwear brand of the first opportunity to come. Zou believes that with the development of China's economy, the urban women's pursuit of the quality of underwear is bound to be higher and higher. At present, China's high-end underwear market has been monopolized by big foreign brands. Chinese underwear enterprises carry the rejuvenation of the brand's mission. Hope Love yarn Baby, Bai You Ti, GetFit (Princess Fei) and IFEICE (Ai Fei Si) brand underwear, can become every Chinese woman familiar, well-recognized brand, he is working hard for him and more Love yarn people are toward this goal and struggle.

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