Recently, the Italian government's crackdown on news of the Chinese government has been aroused, and the "pseudo-Italian brand" has also been taken as a new term for everyone's attention. What is "pseudo Italian brand"? The Clothing Times reporter visited Giovanni de Sanctis, head of intellectual property at the Italian Foreign Trade Commission, on this issue. "Pseudo-Italian brand" is not registered in Italy Descendants Joe revealed to the "Fashion Times" reporter: "Some brands claim to originate from Italy, belonging to a group in Italy, imported from Italy, to consumers express or implied that the brand has some connection with Italy We have conducted a survey on the registration information of the enterprises through one year's time, log-in exhibitions, public websites of Trade and Industry Bureau websites in China, Trademark Office websites, etc. These databases do not need to spend a penny or register a login name and password You can log in, so we find some of the information is non-existent, then these can be defined as 'pseudo-Italian brand'. "Desheng Joe cited several brands:" 'OBOSI' is a luggage brand, the manufacturer is Guangzhou Roewe Handbags Co., Ltd .. The company in the exhibition brochures, websites, merchandise, are called OBOSI OBOSI trademark 'from the Italian brand', claiming that Opal products from the Italian Opz (Hong Kong) Group Limited 'producer, and the company was founded in 1988 in Milan, Italy However, we understand Found that the company in Hong Kong without any registration information in the case, the trademark is not registered in Italy. Also, from Guangzhou, clothing and footwear brand 'Fu collar FORTEI' official website 'Company Profile' claim that 'Fu collar FORTEI 'Brand for the famous Italian brands' for the Italian minister Arcane Fu collar International (ITALY 'FORTEI'INTERNATIONAL DI CHENYAOHUA)' was founded in 1951, the founder of 'Anderew Dierre', was born in Italy Merano tailor family "Desheng Qiao continued:" On the Italian company registration information website, the "Chen Austrian Fortune Collars International" did not have any inquiries. The "CHENYAOHUA" part of the company's English name was "Hanyu Pinyin" and "FORTEI" The brand is also unknown in Italy in Italy Google google.it input founder "Anderew Dierre", all for the Chinese result.Thus, the so-called "Italian brand" founded in 1951 and the Italian designer all fictitious "Desai Qiao also said:" In terms of trademark registration, in the trademark database of the website of China Trademark Office, Fortune FORTEI has registered multiple points In addition to the above-mentioned 'Italian Arcadia International', there is also the British Virgin Islands 'FORTEI LICENSING LIMITED.' Its various trademarks and right holders are also varied. Registration of graphics without the specified color, and in the use of the graphic trademark, all used the color and the order of the Italian flag.'FORTEI 'trademark registration in Italy, but the right holder is not an Italian company, but also the Virgin Islands' FORTEI LICENSING LIMITED ', showing that it is not an Italian brand. "Dai Shengqiao said:" We have collected many cases are so fake Italian source of their products, but also coined from a city in Italy, by a well-known designer design, misleading consumers . After the incident was reported, some companies have always insisted that they are Italian brands, but some companies have been deleted in the information its Italian-related content, or some replacement of the brand source country, for example, from French brand and so on. Guangzhou Roewe Handbags Co., Ltd. Web site has been withdrawn of the Oberos OBOSI trademark 'from the Italian brand' and 'Oupo products from Italy Oubei Si (Hong Kong) Group Co., Ltd.' and all other 'Italy' related Information. "Even if the registration can not be called the Italian brand The above cases show that these companies are not registered in Italy, should be a" pseudo-Italian brand, "but Desai Joe said:" In addition to the real export from the Italian brand, other countries even in the brand Italian registration can not be called an Italian brand. For example, the Italian company, Phuket International Group Limited, which produces household items, was verified as a Hong Kong company and was established in Hong Kong in 2005. The trademark "Pochini" was registered in Italy in 2010, and its owner is a Chinese citizen later than the time when the trademark was registered in China. The Italian Intellectual Property Department does not consider the brand to be the "famous Italian trademark" it claims. "Dai Shengqiao explained:" Just as BMW has registered companies and trademarks all over the world in China, France and the United States, we all still think that BMW is a German brand. The registered trademark is different from the brand name, and it can not be said where the registered trademark is Brand, trademark is not the same as the brand. The term "Italian brand" has a very strong source of hints that it is not simply registered trademarks, companies, or by an Italian designer involved in the design, or even quoted, fabricated an Italian cultural story, you can get such title. The company does not have any Italian capital injection, nor is it manufactured in Italy and therefore can not be called an Italian brand. "
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