Recently, Berluti, a men's luxury brand under the LVMH group, released a new advertising blockbuster directed by art director Kris Van Assche. In the contemporary concise perspective, the dialogue between the past and the future, looking for the initial heart after the fading, and digging deeper The brand's timeless connotation and spiritual genes.
Image from: Berluti
Image from: Berluti
Image from: Berluti
In this regard, Kris Van Assche said, “As the first blockbuster, I hope to restore the brand image to its original tone and then use my personal vision to sublimate. We will see you next January.â€
In 1895, the brand name on the ancient shoe last broke out from the "Alessandro" shoes, evoking Alessandro Berluti to create the original memory of this shoemaker brand. In the baptism of the years, the letters outline the traces of time, the corners that are worn away give new meaning to the original mark, and the memory of the already weathered is interpreted as a clear sign of re-starting, and the new beginning is ready to go.
In addition, Berluti launched a new footwear line - éclair. The invisible suture hides the unique rhyme, the elegant silhouette deconstructs purely, and the éclair is shaped like a lightning bolt.
Image from: Berluti
Image from: Berluti
Image from: Berluti
Image from: Berluti
Embracing contemporary baptism with handmade boots, the new éclair footwear features a hidden edge stitch that completely hides the stitching along the edge and creates a flexible, flexible outer sole.
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