Keqiao increases the investment in textile creative industry and promotes the rapid growth of cultural industry

In recent years, Keqiao District of Shaoxing City has taken advantage of its regional cultural advantages, continuously improved its cultural and economic policies, and actively cultivated a new cultural format. The cultural industry has shown a strong momentum of “thousands of sails and hundreds of battles”. In the first three quarters of this year, the added value of the cultural industry in Keqiao District was 4.045 billion yuan, an increase of 15.8%.

Shaoxing Boya Apparel Co., Ltd. was originally a pure foreign trade processing enterprise. In recent years, on the road of transformation and upgrading, the company explored the launch of personalized 3D advanced customization system for clothing, thereby successfully expanding the development space of the enterprise, from the traditional single Labor-intensive enterprises have been transformed into high-value-added products enterprises of “culture + manufacturing”. "The company's output value has increased from the initial 20 million yuan per year to more than 100 million yuan per year." Li Yajian, founder and chairman of Boya apparel, said.

Also tasted the sweetness is Zhejiang Ji Maliang Silk New Materials Co., Ltd., which specializes in the research of hemp culture and product design and production, combined with the current concept of respecting nature and high quality home life, through the total with the PLA In cooperation with cutting-edge technical research institutions such as the relevant departments of the Logistics Department and the Hong Kong Polytechnic University, we have developed a series of hemp fabrics with antibacterial properties. According to statistics from Keqiao District's national tax department, the company's sales increased from 3,347,700 yuan in 2014 to 64,738,700 yuan in 2016, an increase of 18.18 times.

In order to encourage the textile and creative industries to increase investment in research and development, Keqiao District implements a series of tax reduction policies, and provides order-based services for enterprises through the “taxpayer school”, micro-matrix platform, joint counseling, etc., to provide enterprises from initial creation to maturity. Tax support for the “full life cycle”. In the first half of this year alone, the district has implemented a total of 520 million yuan in tax revenue for high-tech enterprises including textile enterprises.

In order to promote the transformation and upgrading of the traditional textile industry, Keqiao District has started to build a textile industry creative design base with a total area of ​​500,000 square meters since 2008. The base mainly includes F5 Creative Park, Science and Technology Park and China Textile City Creative Park. Integrate cultural and creative ideas into textile design, and bring together the wisdom of textile innovation to help transform and upgrade the traditional textile industry. At present, the base has settled in 386 enterprises. From 2016 to the first half of this year, the operating income reached 1.631 billion yuan, of which R&D and design revenue was 299 million yuan, which drove the sales of downstream industrial and trade enterprises to exceed 20 billion yuan. At present, Keqiao District has listed the fashion and creative industry as one of the five billion-dollar industries, with a focus on supporting development.

Compared with the creative design entity base of the textile industry, Zhejiang Hualan Culture Creative Co., Ltd. has established the first network creation space in China's textile printing industry. Its functions cover flower design display, pattern trading and fabric printing processing. The Internet + Design" boom market. At present, Walan Wenchuang has become China's largest and most exclusive fabric flower and digital printing processing Internet trading platform, with more than 10,000 online designers at home and abroad. According to the statistics of the local taxation department of the district, since the introduction of the “VAT reform” pilot in 2014, the sales volume has increased from 1.048 million yuan in the year to 1.4333 million yuan in 2016, an increase of 36.53%. The negative has dropped by 98.88%. So far this year's sales have reached 1.385 million yuan, accounting for 96.66% of last year's sales, performance growth is a foregone conclusion.

In order to strengthen the development of textile culture and creative industries, Keqiao District established a cultural industry investment fund with a total scale of 1 billion yuan in 2016. The fund directly invests in the field of cultural and creative industries. At present, the fund has successfully invested in 9 quality cultural projects and achieved an effective investment of 165 million yuan. In the same year, the district also issued the “Policy Opinions on Accelerating the Development and Development of Fashion and Creative Industries” for the first time, clearly establishing 15 million yuan of fashion creative industry cultivation and support funds, covering the copyright protection of fashion and creative industries, the construction of fashion and creative parks, and the cultivation of fashion and creative industries. There are four aspects of fashion and creative activities. At present, the financial funds have been paid 8.12 million yuan.

The cultivation of special funds has spawned a number of excellent design and R&D enterprises such as color design, primary color digital design, and quality Huaying, and has hatched a number of outstanding brands and platforms such as Ji Maliangsi and Walen.

Editor in charge: Xu Yuehua

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