Walking in China Textile City's major professional markets, in addition to a variety of fabrics and enthusiastic business people, the most common is a beautiful display of clothing in the window display - the new fabric into a kind of clothing, Wear it on the "model" to let customers know the effect of the clothing after the fabric.
Fabric Clothing Cloth Vendor
Walking in China Textile City's major professional markets, in addition to a variety of fabrics and enthusiastic business people, the most common is a beautiful display of clothing in the window display - the new fabric into a kind of clothing, Wear it on the "model" to let customers know the effect of the clothing after the fabric. Although this kind of marketing method is time-consuming and laborious, it has become the business of many textile city merchants.
In the active transformation and upgrading of China Textile City, a traditional store based on fabric management is also actively introducing “soft equipment†and actively practicing the concept of “fabricating garments one step at a timeâ€, breaking the traditional pattern of “fabric proofingâ€. - The tedious process of making plate - clothing.
It is understood that similar fabric clothing simulation software is simple, as long as the pattern library upload their own pattern in advance, and then gently on the interface, a sample will be able to watch online, do not like can be replaced, but also Pocket design, whether knitted, jacquard, lattice or plain weave, twill, satin, instant effects of clothing experience, eliminating the need for lengthy offline proofing, see sample time.
Regarding the acceptance of this virtual fabric clothing simulation software, the first-line business households in the city also showed their views.
Viewpoint 1 Approaching High-tech, Making Powerful Brand Building
The reporter went to Shaoxing Hanyi Textile Co., Ltd., a store located in the East Market. The sales manager, Xie Wenwen, is currently arranging the latest batch of down clothing. “The company has been developing for 5 years in China Textile City, and is also consciously aware of the importance of prototypes in the store business.†Xie Wenwen said, “China Textile City is a gathering place for colored fabrics. There is plenty of room to choose from. If there is no sample, Intuitively, merchants can easily pick flowers."
Xie Wenwen frankly stated that the production of prototypes of new fabrics has occupied a large part of the operating costs in the early stages of company development. "Especially down apparel fabrics, a sample of the input of at least thousands." The company's down jacket fabrics are generally off-season sales, now is the sales season, in order to solve the cost at the source, the company specially formed a technical team For the virtual fitting software development and promotion.
According to Wang Xiang, the person in charge of the conversion technology department, the company focused its R&D focus on the drape of simulated clothing, aiming at the shortcomings of other fabric clothing simulation software, "seeing and not being able to touch it." "After using the third-party software to simulate the introduction of garments to customers, their feedback is not very satisfactory and they must not be allowed to be 100% assured of the company's fabrics. On this basis, we are determined to independently develop a clothing simulation software." According to reports, Currently developing this software can distinguish different styles, fabrics and colors of clothing, according to the fabric's flexibility, shear resistance, bending resistance and the body will be exposed after a variety of overhanging state of the fabric, realistic display after the dress Three-dimensional effect. "This simulation can more realistically reflect the texture and texture of various fabrics. It is currently in the trial phase and we are looking forward to the development value it embodies."
Indeed, vigorously advancing the decision-making and deployment of “three ventures†in China Textile City, comprehensively deepening all aspects of market development, and accelerating the internationalization, fashion, and intelligent development of China Textile City is a must for China Textile City in the process of transformation and upgrading. Experience. Similar to the research-based fabrics enterprises that have turned into textiles, in addition to constantly improving the company's own brand strength, efforts have also been made to integrate upstream and downstream industries and promote the industrial upgrading of China Textile City.
Opinion 2 Avoiding weaknesses and avoiding the unusual road
At present, it has become the consensus of Keqiao textile companies to explore the potential of enterprises through fabrics and clothing simulation software. In the development process of Spin City, it has long been the business model of ordering, processing, and processing. This traditional business model has hindered the improvement of management and development of the company itself. Shaoxing Yi Textile Co., Ltd. has developed a unique set of experiences in the six years of the development of Spin City.
Shaoxing Yishi Textile Co., Ltd. mainly engages in all kinds of spring and summer fashion women's clothing. Sun Zhen, the sales manager, told the reporter that the company had already started using the fabric clothing simulation software a few years ago. “Fabric clothing simulation software is mainly aimed at old customers, and they are responsible for the company’s fabric quality. Relatively speaking, as long as I simply operate on my mobile phone, I will immediately display a garment made from the fabric, and they will also place orders based on the effect. However, for the first-time customers, we will still prepare ready-to-wear garments for them. Intuitive feeling.†Sun Hao took out the current company's main push several fabrics, saw each fabric sample card is attached to a photo of the clothing, “This is our original sales skills, the market area can not be achieved for each fabric To configure the demand for garments, our method has won praise from many customers."
For the point of view of “completely replacing sample settings by fabric clothing simulation softwareâ€, Sun Yu holds a neutral opinion. "We don't need to focus too much on whether or not to replace it. Everyone's ultimate goal is to improve the service capabilities of our customers. Simulation software can really save costs to a great extent, but as the industry reshuffles, only Continuous innovation in fabric craftsmanship and marketing methods can only lead to an 'unconventional' development path."
Point 3 is best for you
Entering the East Market, the decorating style of Shaoxing's Maima Lilong Textile Shop immediately attracted the attention of reporters. Holiday lighting, medieval-style oil paintings, nail-like clothes on the wall, and delicate jewelry that can be seen from time to time in the store can make people feel the intention of the store owner. "The company is mainly based on casual trousers fabrics. The Mediterranean-style leisure and vacation environment is very easy to arouse consumers' desire to purchase," said Lu Lihua, general manager.
China Textile City boasts a large number of professional markets and a variety of fabrics. It is extremely prone to product homogenization. In addition to the style of decoration, sales director Lu Danhong told reporters that the sales process is now trying to promote the simulation of fabric clothing to customers.
As a trousers company whose production costs are not high, what is the consideration of how Mima Lilong Textile is involved in this field? Lu Danhong pointed out their original intention: “Compared to fashionable and diverse tops fabrics, trouser fabrics are relatively monotonous in flower pattern development. This is one of the most important reasons for us to choose simulation software.†According to reports, Maima Lie When Longtex Textile launches new products, it will use different kinds of jackets according to different scenes in simulation software to greatly enrich the matching index of fabrics. Lu Danhong also emphasized that the privacy of several simulation softwares used by the company are excellent. “When we release new products, we can set them up so that everyone can see them, or they can only make them visible to themselves, which to a certain extent, eliminate the need for the company. Flower patterns are plagiarism."
The core of a customer-based marketing strategy must be based on the relationship between the company and its customers, rather than focusing too much attention on the channel or other links. It can truly meet the needs of customers by maintaining the essence of the products and customers. Form credibility and trust in China. The focus of the use of fabric clothing simulation software is different because of the company's "specialization in the surgical industry." In addition to pursuing economic benefits and improving competitiveness, in the final analysis, it is the best for yourself.
Hand changes mind and strong industry
In the information age, people's life concepts and production methods have changed, and digital technologies built on the network have also affected many fields. As an industry that can directly express the trend and spirit of the times, fabrics and clothing will naturally spark new sparks on the basis of close integration with mobile networks.
The gradual transformation of Spin City embraces the innovative and inclusive mindset of SpinCity who is advancing with the times, allowing the textile industry to serve as the foundation for Keqiao's traditional career and expand the road to industry development for the first time in the trend of the times.
If your idea is that the business model of Spin City is still sticking to Founder's outlets, then you are wrong. Hard work and inheritance of traditions are the same spirit of the city's people on the road to advance. At the same time, they are constantly updating their own business ideas and ways of thinking. With the development of spinning city, the pace of the development is moving forward. This vivid change was also reflected in the data. In the first quarter of this year, the turnover of the textile city market reached 29.76495 trillion yuan, an increase of 7.14% over the same period of last year. This shows that the traditional textile industry in Keqiao is expanding from scale. The quality and efficiency transformation has achieved results. Whether it is through technological innovation, management innovation, product innovation or production model innovation, it is a manifestation of strong market development. It has helped Spinfang to develop into the mid-to-high end market in the process of subtle changes and stability. To promote the growing awareness of the importance of advancing with the times.
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