The garment industry entered the "retaliatory" shuffle era! Who will be eliminated?

First, the apparel industry shuffle in the end what is the meaning?

Accompanied by the technical innovation of the garment industry, it will break the old traditional pattern and redistribute market share. When new technologies have enough power, they can create new industries, and the corresponding traditional industries will gradually disappear. The original market hegemony may be affected or even withdrew from the market. New industry leaders have emerged.

In the past decade, people in the clothing industry have been making hardships. Traditional retail stores have been rescheduled by electricity providers. Compared with other industries, traditional clothing retailing industry has been hit by the Internet.

As a result, many physical stores have begun to take the e-commerce route and follow the pace of e-commerce. However, due to the lack of related technologies, a store often needs two sets of troops, a management entity, and a pipe network shop, and invests twice in manpower and material resources. Overwhelmed, the development prospects are worrying.

If the shop makes money, it's worth it, but is the online business really good? We all know that Ma Yun is very upset recently. The news of selling fake gifts, cleaning orders, and lawsuits made him embarrassed. More importantly, 90% of e-commerce providers on Alibaba.com are not making money. When 90% of people in an ecosystem don’t make money, it’s time for everyone to flee. This ecosystem will not be the future of clothing retail.

Second, do not want to die, let the first thought

What is the future like? In the future, the traditional clothing retail store will also remove 50%, who will be 50% of the disappearance, and who will be the rest to continue the splendid 50%, depending on who can help themselves.

Third, how to save yourself, we must first change your ideas

Companies that can survive and do well in the future must have four things in iron: hardware, software, the Internet, and content. And these four items must be integrated and indispensable.

The future apparel retail industry will combine online and offline effectively to create an OTO sharing platform that integrates and integrates with physical stores as the entrance, deep service as the access point, and the customer-oriented humanistic philosophy to give consumers more Cognize and experience, thereby increasing consumers' online spending frequency.

In future retail stores, assessing whether a clerk’s KPI index is no longer a sales volume, but whether you and the consumer have established a strong relationship, whether the consumer trusts you, whether you have more online on your guidance and services. This is the key to placing orders. The business of the future must be based on the consumer as a starting point, trying to gather a new business model for consumers. That is, the point-to-point, person-to-man, decentralization, and de-intermediation model is a flat, multidimensional, three-dimensional, and even two-dimensional model. This is also an imperative retail model for future garment makers.