In early 2012, Burson-Marsteller brand consulting start-up meeting was held at the headquarters of the company. The company and Guangdong Ying Yang Legend Advertising Co., Ltd. ("Ying Yang Legend") joined forces to formally launch Busen's brand consulting work. Since its establishment in 1985, Busen men's clothing has grown steadily and has now become a well-known and internationally renowned menswear brand in China. The legendary cooperation with the British Young is the re-departure after the listing: through the summary, research, analysis, Busen brand accumulation, a comprehensive review of brand advantages, so as to achieve a clear brand positioning and brand core values, and lay the foundation for future development the goal of. Zhejiang Busen Garment Co., Ltd., said: "The future of the men's clothing market is the market for brands.For businesses, the brand can promote the image, aggregate resources, product rights, stabilize the market, cost savings; for consumers, the brand But also the consumer-oriented, identify products, reduce the risk of buying, showing the personality of the essential life factor.Constructing more market-oriented and more competitive brand, Busen men's major strategic decisions in 2012, but also operational restructuring One of the hallmarks of us.We introduce Ying Yang legend, but also to create a hundred years of enterprises, the first brand of Chinese men find the right direction. "" Ying Yang Legend "reputation in the industry. As a well-known domestic brand consulting firm, well versed in the Chinese domestic market culture, at the same time with reference to the international 4A standard, grasp the development of the market situation, has set up a set of men's brand emotional appeal model, according to consumer changes, continue to do for these brands Brand promotion and category extension. The assistance Busen's brand consulting, will be from the product positioning, market positioning, marketing strategies and other aspects of Busen black and gray standard products to sort out and re-planning, in order to go one step further.
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