On August 28, 2019, the Customs Branch of Guangdong Garment and Apparel Industry Association held an inaugural meeting at the Guangzhou Liuhua Exhibition and Trade Center. Hewo Custom CEO He Guanbin was elected as the president of the custom branch, and Mr. Liu Yueping, executive director of the Guangdong Garment and Apparel Industry Association, and China Mr. Zhao Yabin, the deputy secretary-general of the Garment Association and the secretary-general of the Customization Committee of the China Garment Association, participated in the event.
Committed to the custom development of clothing, leading the new height of the industry -
In 2007, Mr. He Guanbin, who returned to China from the UK, accepted the custom culture of Savile Row in the UK and vowed to liberate the individual needs of consumers and create their own custom brands for China. As one of the earliest companies to enter this blue ocean, after years of accumulation, in addition to opening the fast custom model, it also has a certain understanding of the field of clothing customization. In addition to the company's own development, Evo Customs has been focusing on the full link development of the custom industry. After 12 years of precipitation, Evo Customs believes it is time to export some experience and support for this industry.
Therefore, Evo Customs has established a custom branch of the Guangdong Garment and Apparel Industry Association in conjunction with the Guangdong Garment and Apparel Industry Association, a number of upstream and downstream enterprises in the apparel customization industry, and major apparel and textile colleges. The purpose of the club is to build an interactive communication platform for members and make full use of the superior resources to seek greater development. Actively connect members to government functions and strive for government support. Explore new areas of work in the development of customized industries and jointly promote industrial development. The ultimate goal is to expand the market share of the apparel customization market. In the future, Evo Customs will continue to exert its strength in this field and contribute to the flourishing development of the apparel customization industry.
Evo custom sub-brands are stunningly unveiled, and the tide brand "excellent party" sails by "national wind"
On the same day, IWODE's custom-made 2020 spring and summer new product launch was held at the Guangdong Fashion Week with the theme of "Remodeling•Future". This event, Evo's customized new product upgrades, the biggest highlight of the event, is that Evo has customized its sub-brand outstanding party.
"Excellent as you, wear excellent" -
The new brand “Excellent†is a new style of oriental style, which is specially created for young and energetic groups of 20-28 years old.
With the advancement of China's international status, the young people of the new generation are very proud of and even proud of the local culture. From the popular Chinese clothing that has been popular in recent years, and the online game of the Chinese mythology, you can see it.
Therefore, this new brand mainly uses many elements of Chinese culture, with “Qinglongâ€, “White Tigerâ€, “Xuanwu†and “Suzaku†as the main design elements. In the future design, Evo Customs will continue to join. More Chinese concepts showcase the understanding of young consumers and the grasp of fashion trends.
Product line upgrades to unlock potential consumer needs -
In addition to the release of the new brand, Evo's customized 2020SS new product has also been upgraded in terms of product functionality.
For example, Evo's fist product travel anti-wrinkle series iTravel, the new season travel anti-wrinkle series added machine-washable fabric as the main push product, will certainly create the myth of the word-of-mouth myth.
There is also the main product of the sports giants, the super-elastic comfort series iStretch. “Comfort†is a demand that is not self-discovered by consumers. Evo custom believes that this keyword will become an important trend in the next two years. .
In addition, this spring and summer Evo released the iSui intelligent temperature control series mainly for warmth demand. Correspondingly, in the new 20SS products, Evo also added the main cool business iCool series to Evo's product line. Improve the comfort of summer wear with a variety of cooling fabrics and techniques.
It can be seen that in addition to the tireless pursuit of design and fashion, the pursuit of product features is also the ultimate. Evo custom expressed the expectation to consumers in the cold, hot, sports, travel When you are in the meeting, you can wear a good look in a variety of occasions.
The pursuit of excellence will never stop -
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