HPLY Women's Vintage Beauty

HPLY Women's Vintage Beauty

HPLY:
The fashion circle is always “seeking truth and thirst” for cutting-edge brands and cutting-edge designers. Of course, the key words are “quality” and “style”.
For these two points, HPLY clearly achieved: In just a few short years, he made more than 100 counters in high-end department stores in 30 major cities across the country, including Kitasato, and achieved remarkable sales. Performance is the best proof.
Take the Dananmen shopping district as an example. The densely dotted collections in the Ritz-China Shopping Mall, Yintai Shopping Mall, and DaNan Road Street store are showing strong momentum.
As the arrival of the new arrival phase of the new season in the fall and winter of the season, I was thinking of buying a new wardrobe for the season.
In the autumn and winter, Hebi Biao, apparently designed to be suitable for mature women and light mature women, takes a retro-ornate style, which is very much in line with the requirements of women for the “weight sense” of autumn and winter clothing.
After all, autumn and winter, women's demands for the texture of clothing will be more clear, because occasionally they will inevitably have to attend some fashion parties and important gatherings. The most fearful is that they are “eclipsed” on the scene.
Gorgeous gradient fur, metal decorations and exquisite beaded coats, line-cut fine silhouette coats...
These new jackets that you can see in the Hobby Counter will help you to hold the first impression of the atmosphere.
The short-sleeved splicing top, bright-colored silk veil, and lace-bottomed one-piece dress...
Putting on a dress and letting you still have delicate retro beauty in the second eye.
All in all, autumn and winter dress up, from the inside out, Bobby Benedict will help you think very thoughtful.


Brand story
Huang Youlai, the founder of the brand, loved the elegant and elegant image of the lotus flower since childhood. Therefore, when branding a new women's clothing brand in 2009, he named the brand HPLY.
At the same time, he was deeply influenced by foreign cultures, and he expects the brand to absorb international fashion and achieve the qualities of external softness and pureness.
At present, there are two major series under the brand:
WEEKEND series: "elegant and comfortable, appealing for gorgeous outdoors, interesting mix and match";
CITY series: "Fashionable and simple, elegant appeal, modern and refined."
Suitable for urban women between 28 and 40 years old.

Activity transfer
In recent days, Hebi will participate in the 8th Anniversary of the Ritz China Mall.
The specific arrangement of Lizi Huadu Mall activities is: November 8th to 10th, 100 yuan for regular-priced merchandise purchases, minus 100 yuan, and 3 times more points; shopping in shopping malls can be upgraded to VIP silver card VIP guests; 11 Share the event information to the “friend circle” by the 7th of the month to receive a small gift by sharing the information to the store.