In the next few years, the apparel market will use the new generation after 80 as the core consumer tier to promote the transformation of the commercial real estate landscape. The first is the adjustment of business ratios, adding more experience projects; secondly, it is mainly reflected in brand upgrading. Targeting the market itself and differentiating operations, it will actively choose the brand that meets the backbone of future consumers. The appearance of some newly-defined brands also brought new opportunities to the malls. Taking the men's wear as an example, the men's wear formal dress style has risen, causing changes in the market pattern. In the face of a more mature and differentiated men's wear market, how should the malls be laid out? The development of menswear districts in shopping malls Historically, the earliest shopping areas for women and men were Japan, that is, there was a dedicated area in the shopping mall to sell men's clothing and develop men's clothing. This model has been accompanied by the development of foreign shopping malls for almost 100 years. It has also been continuously upgraded in terms of brand selection and combination. In Europe and America, this transformation began in the Galleria Vittorio Emanuele II, the oldest shopping mall in the city. This four-storey shopping mall has been used for more than 130 years. Men's clothing brands have established independent stores and are equipped with related men's products. With women's wear. In recent times, with the changes in consumer demand, brand diversification, and the explosive impact of the information age, people have diversified requirements for shopping needs and experience. There has been a diversified shopping mall development model. Shopping malls for men's clothing have moved from individual stores to department stores and shopping malls. Shopping malls appear in high-rise areas of shopping malls, such as the 3rd and 4th floors, and are divided into business and leisure. However, with the continuous increase and development of men's clothing and clothing categories and the demand of male consumers, existing clothing brands can no longer meet consumer demand. The mall began to increase and select high-quality men's clothing brands, which are in line with the mall's positioning, and match the men's related services and experience of the project products to meet the needs of male consumers.
From abroad, there has been a single men's boutique shopping mall, such as Germany's famous HIRMER, Wormland, Eckerle Herrenmoden, Japan Hankyu MEN'S, and Madeiros Men's Shopping Mall at Trois Quartiers Shopping Centre in France. Business district development. This form may become one of the introduction forms of shopping malls in the future, and it will become an important form of segmented business portfolio.
Increase in consumer demand for men's clothing According to predictions from Frost & Sullivan, the retail sales revenue of the Chinese menswear market reached 539.9 billion yuan in 2013, and the CAGR of 15.8% from 2009 to 2013. Pitti Immagine Uomo (International Men's Wear in Florence, Italy) exhibited more than 1,020 men's clothing brands . Major men's fashion week re-introduced designer brands. Even the United States clothing giant Nordstorm also said that the growth in sales of men's and men's shoes increased its overall profit by 30% last year. According to information from shopping malls, several major shopping malls in Europe and the United States have been renovating, and they have not unanimously expanded the area of ​​men's clothing or adjusted the regional brand portfolio of men's wear. Matt McCormack, head of the fashion department of a well-known shopping mall in the United Kingdom, also stated: “In our malls, sales of men’s clothing have increased. Very fast, we hope to provide more excellent men's clothing to consumers through the use of more professional talent."
Men's brand concept gradually increased, "middle and low income" no longer represents "middle and low consumption", male consumers have a stronger desire. After 80 and 90, consumers are becoming very attractive target customers. It is a generation of self-consumption, living in the era of information explosion, paying more attention to fashion, more choices, and emphasizing individuality and quality requirements.
The brand types that are eagerly introduced in the men's wear zone of the future mall are based on the changes in male consumer demand and the future pattern of commercial real estate. The brand selection and brand portfolio of shopping malls have become key points. The subdivision of men's wear brands is an inevitable trend.
WHAT IS A Floating Candle?
You might think this is a silly question! But really, there are a lot of people who call our office and want to know ~ what is a floating candle-and how can you use them?
So we are here to give you all the candle information you need that will help you make an informed decision when it comes to Floating Candles and how to use them.
A floating candle is a candle that when placed in water displaces more water by weight than the weight of the candle. So when it`s placed in water it floats!
However, not every candle can float! These candles are usually made in a round shape that allows it to float evenly where placed. Votive or Pillar Candles would not be able to float even though they displace water because they are top heavy, so they would tip into the water. There are some Tealight Candles that can float, but the best choice is a traditional floating candle!
These candles usually come in a multitude of colors, are unscented, and are normally available in 2" and 3" diameter.
WHERE SHOULD YOU USE A FLOATING CANDLE?
A floating candle can go almost wherever there is water! Pools, vases, bowls, dishes, martini glasses, fountains, bathtubs, hot tubs and lakes. But they are not great for running water like rivers or streams. A very important bit of information about floating candles is to remember that the wick cannot get wet when placing in the water. If a 100% cotton wick takes on water, it will absorb that water. If this happens your burn time will be greatly impacted and you will be disappointed.
So when using floating candles, you should always gently place the candle into the water by holding onto the wick to ensure dryness prior to lighting. Floating candles have long burn times depending on the size you choose. The 2″ floating candles can burn up to 4-5 hours, and 3" can burn up to 8-10 hours! This gives you hours of beautiful glow atop your water.
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