The four-day 2016 China Keqiao International Textile Expo (Autumn) will be held today at the China Textile City International Convention and Exhibition Center.
2016 is the first year of the 13th Five-Year Plan and a year of promotion and development of China's textile industry. As a well-known and effective exhibition in the industry, Keqiao Textile Expo takes the concept of brand development, innovative and creative exhibits, and diverse fashions. The activity is to build a professional “Golden Bridge†for trade and business circulation, information circulation and fashion transmission.
Trends show new highlights
This is an era of strong rise in the fashion industry. The traditional textile industry is constantly extending to the fashion industry and showing unlimited possibilities. In recent years, under the slogan of “Fashion Keqiaoâ€, Keqiao is vigorously creating a new highland of fashion. As an important window for Keqiao to create a fashion source, Keqiao Textile Expo is playing an increasingly important role.
With cloth as the medium, this year's Keqiao Textile Expo attracted 643 exhibitors from home and abroad. Keqiao has been a textile center since ancient times. At the exhibition site, the Shaoxing Textile Industry Cluster featured exhibition area has attracted a lot of attention.
The 50 featured booths such as Yuecheng Home Textiles, Shangyu Umbrella Industry, Zhuji Socks, Zhangzhou Tie, and Xinchang Textile Machinery not only demonstrate the strength of Shaoxing's textile industry, but also convey the strong vitality of regional brands to the outside world.
Local enterprises in Shaoxing assembled and attacked with regional brands. Enterprises outside Shaoxing also make full use of their own advantages to promote the company's new products, display corporate image, and attract customers' attention. Suzhou Lichuang, Shandong Kangyue, Hunan Jiexin, Fujian Jingang, Baoji Jinlian, Taiwan Zhangxin, South Korean brothers and other corporate fashion debut. Zhejiang Patner is dedicated to the unique temperament of the PATENA brand with a designer hand-painted logo.
With the rise of personalized customization trends, more and more designers have come to the Keqiao Textile Expo site. Lei Sheng, director of Qianzi Select Apparel Art Studio, told reporters that the fabrics on the scene of Keqiao Textile Expo are very competitive both in design and quality. At the exhibition site this year, the company discovered a lot of digital printing fabrics that are very bold and fashionable, with a strong European and American style.
Technological innovation has become a new impetus
This is an era in which the traditional textile industry continues to integrate with manufacturing, fashion and technology. Technology has become a powerful new growth driver for textiles.
At the Keqiao Textile Expo site, Hunan Jiexin brought a series of high-tech camouflage fabrics and hemp fabrics to attract customers' attention with differentiated products; Shandong Kangyue brought the concept of brand development to bring A series of high-quality medical and tooling fabrics; Taiwan's first exhibition of exhibitors brought a variety of ribbons of different styles with innovative materials and designs, expecting more cooperation between ribbons and ready-to-wear.
Wujiang Guanya Silk Chemical Fiber Co., Ltd. is the fifth time to exhibit at Keqiao Textile Expo. Lu Yufang, general manager of the company, said that in recent years, with the continuous improvement of the company's product technology content, it has attracted more and more attention from customers. At the same time, the foreign distribution of Keqiao Textile Expo site has been continuously expanded from the Middle East and Southeast Asia to the developed regions of Europe and America. At this exhibition site, the company has encountered several interested customers in Europe and America.
The merchants are the witness of the popularity of the exhibition site, and also a valuable resource and powerful driving force for the continuous development and growth of the exhibition. In the 18 years, Keqiao Textile Expo has grown from a regional exhibition to an internationally renowned professional exhibition. It is inseparable from Chinese and foreign businessmen who come from afar every year.
Wang Xueqian, chairman of Nanjing Yingshanhong Clothing Co., Ltd., said that Keqiao Textile Expo is an important platform for the company to discover favorite fabrics and quality suppliers. This time I came to Keqiao Textile Expo, the company mainly wanted to find some functional woven fabrics. “Two days before the show, the company found a lot of cost-effective woven fabrics.†Wang Xueqian told reporters in an interview.
Cooperation and win-win to transmit new trends
This is an era of resource integration, and cooperation and win-win has become the consensus of textile enterprises. As a professional exhibition of fabrics in the industry, Keqiao Textile Expo will meet new opportunities and challenges in this new era of fabrics.
The actual effect is the answer sheet handed over by Keqiao Textile Expo. At the exhibition, Shaoxing Wanteng Import and Export Co., Ltd., Shaoxing Yitianxia Textile Co., Ltd., Sichuan Xinhualin Textile Co., Ltd., Ningbo Zhaoyuan Textile Co., Ltd., Zhejiang Yonglong Industrial Co., Ltd. and other exhibitors were full of harvest.
During the exhibition, tens of thousands of Chinese and foreign businessmen attended the event, and the atmosphere at the exhibition was very hot. Famous brands such as Langzi, Ashton, Red Bean, and Iger have arrived. In addition, buyers from more than 90 countries and regions including Korea, Japan, France, Germany, and the United States have come to purchase.
Ripusudan Gupta from India is the general manager of KIATextile Co. Ltd., India. He has been to the Keqiao Textile Expo site many times. During this exhibition, Ripusudan Gupta successfully found the knitting jacquard fabric and lace fabric required by the company. “The fabrics at the Keqiao Textile Expo are rich in variety and the space is very large,†said Ripusudan Gupta.
2016 is a crucial year for the transformation and upgrading of China's textile industry. As a practical exhibition that gathers industry business opportunities for professionals in the textile industry, Keqiao Textile Expo is standing at the intersection of the new era with a new attitude of fashion, technology and win-win. Point the way forward for companies in the industry.
Editor in charge: Yan Jie
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