Who says luxury is more pet woman? Following the entry of KITON and EDDY MONETTI's top custom menswear into Chengdu, Brioni was named “Most Prestige Luxury Menswear†and opened in Chengdu Mimi Department Store on August 24, and performed 20% off the product before August 26th. Offers.
The Maison Brioni store follows the design style of Rome's Brioni store. There are men's and women's clothing, shoes and accessories. It is understood that the sales of men's suits in Chengdu stores are priced at 28,000 to 53,400 yuan, men's shoes are priced at 4,000 to 6,000 yuan, men's sweaters are 5,000 to 30,000 yuan, and men's leather garments are 20,000 to 40,000 yuan. As for the customization section, Brioni has not yet announced the price.
Suits are Brioni's best at tailoring the cutting habits and design styles from the Italian region of Abrunzo. They are seen as representatives of the "Romanic style". The rich colors and style are the hallmarks of Brioni. It is worth mentioning that Brioni's excellent fabrics and angular cuts attracted many Hollywood male and female stars, and it was the "Queen suit" of the 007 movie actor. The elites in the film, art and business worlds such as Clark Gable, Henry Fonda, John Wayne, Ava Gardner, Elizabeth Taylor and Anna Magnani are Brioni's love homes.
Chen Long, executive director of Chengdu Meimei Department Store, told Chengdu Daily News that he had witnessed Brioni's “birth†in Rome. Brioni's suit required 18 to 22 hours of work, including 220 steps and 440 manuals. The garment maker is only responsible for one of the standard steps, and there are at least 80 employees dedicated to ironing. Hand-stitched a jacket, there will be 5000 to 7000 pins due to the specific layout and requirements.
“Made in Brioni†means the production of men's, women's, and casual wear in eight factories by 400 top tailors and 1,650 employees. These steps have been strictly controlled. From the beginning of receiving fabrics, there are special people who carefully check the baby. This is Brioni's perfect standard. Skilled tailoring is the guarantee of technology and style—Brioni pushes the tailor's clothing process to the extreme, working hard on every piece of fabric, every piece of leather, every yarn and thread to ensure the quality of the finished product. .
In addition to the Brioni stores opened in Chengdu, Brioni currently owns 500 department stores. In cities such as Beijing, Shanghai, London, Paris, Madrid, Los Angeles, New York, Tokyo, Delhi and Benoot, there are also Brioni's 65 boutiques and international holiday center stores.
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In 1945, Nazareno Fonticoli, the top tailor in PENNE, Italy, and Gaetano Savini, a businessman from Umbria, established the first Brioni tailor shop in Via Barberini, a famous shopping street in Rome. At that time, there were only 20 tailors and them. Assistant.
From women's tailors to industrial production, after decades of continuous improvement. In 2007, Brioni was selected as "the most prestigious luxury men's clothing" in the independent survey of the American Luxury Association.