Mall Promotions Mother's Day Maturity Festival

Compared to the situation of carnations seen on Mother's Day in previous years, many businesses have played the business path of young mothers this year and have made Mother's Day a “Mali Mom's Day”. In addition to conventional products for Mother's Day, baby products, food, make-up, and even men's cosmetics are all part of Mother's Day promotions.

Many businesses push the concept of “hot mom” on Mother’s Day. “Whoever needs carnations.” On the Mother’s Day promotion on “Bread Talk”, in addition to this slogan, we hold baby and keep it. Big waves, dark v skirts, and high-heeled shoes posed the main part of the advertisement.

Recently, the reporter visited the market and found that some businesses also catered to the psychology of young consumers, and made the Mother's Day a “Fashion Gala” to cater to the consumption of young mothers.

Most of the key commodities launched by Watson during Mother's Day are makeup products such as Maybelline's lip gloss, Hairing's hair removal cream, facial mask, and sunscreen, as well as children's shower gel and gardenia powder.

Swarovski's recommended products during Mother's Day are also pink pink heart-shaped crystal necklaces, hair bands full of granular crystals, and flower-shaped hairpins, which seem not suitable for the positioning of the elderly.

Even the official Wei of the brand has issued a message saying that these Mother's Day decorations are mainly for the purpose of creating "young fashionable Qiaomi Mi".

Even the e-commerce providers have started to convey the concept of rejuvenation of Mother's Day.

Amazon's official website promotional merchandise is divided into "fashion hot mom" and "workplace hot mom", and the "home hot mom" promotional items cover pregnancy commodities and baby products.

Jingdong Mall's Mother's Day promotion page features Disney jewelry, smart Bluetooth watches, and children's cotton candy.

Filtered advertising Mama New Language Mother's Day is not "patent"

"Mother's Day is no longer a festival for middle-aged and old women. We all become mothers after the 80s and Mother's Day should have more fashion elements." Ms. Chen, a 32-year-old mother who is already a 4-year-old mother, told reporters that her mother For her, the festival is not only about preparing gifts for her mother but also for preparing gifts for her mother.

"If you have a promotion, even if it's Mother's Day, the children still don't understand anything. It's nothing more than changing the name and giving them something to buy." Ms. Zhao, who likes online shopping, said that her children are only 2 years old this year.