Multi-level upgrade boosts Ivegi's leading fashion business men's clothing

Looking back at the history of the development of men's wear in China, China's men's wear brand has gone from scratch, from a single type to a diversified, stylized stage. Especially after the 1980s and even after the 85th became the main force of consumption, today business suits can no longer meet the needs of consumers. Therefore, the market segment has become the trend of the industry, and in the industry's devaluation of "Chinese fashion business men's" characteristics of the dragon company has logically become a leader in the "Chinese fashion business men's clothing," its F DRAGON (Ivegeni) brand With differentiated market positioning, providing high-quality, high-grade fashion apparel for business people who have travelled to the workplace has become synonymous with “fashion + business”.

It is understood that since September of this year, Featured Dragon has undergone a perfect upgrade, and the F.DRAGON brand launched is constantly seeking for upgrades in all aspects, striving to stand firm in first-tier cities, consolidating second- and third-tier cities, and truly realizing the company. The market strategy of “establishing the image of the frontline, the performance of the second and third line, the area as the main factor, and the deciding winner” has been proposed previously.

Market escalation battle: combination of points

At present, F. DRAGON has already had hundreds of specialty stores and shopping malls in Beijing, Anhui, Jiangsu, Shanxi, Fujian, Hunan, Guangxi and Yunnan. "Our market share does not depend solely on the number of specialty stores and counters. We must not only open more stores, but also open more high-quality stores." Relevant person in charge of F. DRAGON said that the style is unified, Good management practices and excellent performance have become common labels for all F.DRAGON stores.

At the same time, the reporter also learned that, recently, F. DRAGON has established special counters in first-tier stores in Shandong and Wuhan, which not only links F. DRAGON’s coastal sales outlets. The line also opened up the Central Market. F. DRAGON (Ivgenie) so combined with the market development strategy, it shows its determination to fully occupy the men's fashion business in China.

Terminal upgrade battle: main cultural card

As we all know, DHL has always paid attention to the channel model and management system. F. DRAGON (Ivgenie) as its new brand, it is still in the branding phase, so F · DRAGON (Ivegione)'s terminal is the top priority in shaping the brand.

In the branding phase, F. DRAGON (I've been a key player in the cultural brand), as the pioneer of fashion business, the characteristics of the dragon company has always been a pioneering corporate posture. While immersed in the style of South Italy, it is a good blend of current fashion elements, shaping the personality and elegant cultural appeal of F. DRAGON. F · DRAGON (Ivegione) values ​​the integration of corporate culture and brand, and the terminal image is no exception.

The terminal image is a concrete expression of brand value and brand culture. According to the relevant person in charge, F. DRAGON has placed terminal image design, product display display, terminal advertising, and terminal packaging as an important category for the overall image and brand communication. To this end, F. DRAGON has established a professional team to analyze and display the product portfolio of the terminal network, and has optimized the props and decorations.

Marketing Upgrading: Winning "Fashion"

F. DRAGON (Eve Joni) values ​​the consumer concept of "pursuit of fashion, pursuit of freedom, and pursuit of individuality" of young consumers. In the aspect of product design, taking the “do it yourself” brand advocate as a guideline, follow their own lifestyles, and promote unfettered and irregular fashion. Thanks to the company's international senior costume design director, a strong designer team, and the clothing culture research center, F. DRAGON has the product R&D capabilities unmatched by other companies in the industry.

In the winter of this year, F. DRAGON promoted its self-cultivation suits and fashion trench coats based on the combination of the top-selling products of last year. It has been revealed that F. DRAGON will hold a grateful feedback and promotion campaign with the theme of "Windbreaker Talent Show" on the occasion of New Year's Day.

“During the event, our main product will be the popular fashion windbreaker series this year. Combining the activities to highlight the main product is one of our activities.” Mr. Ji Ziyou, general manager of Featured Dragon told reporters that the event will The relevant differences will be adjusted according to the actual situation of each place. For example, according to the product needs of different regions to do the corresponding product adjustments and so on.