Even if the brand counterfeits in the world, Pierre Cardin is still full of confidence in his brand. “The real luxury goods must have its own creativity and its uniqueness. The value of one thing cannot be truly representative of its value.
If Chinese clothing brands want to go to the international market and become international brands, they must create their own style rather than simply copying. This is the world-renowned fashion designer Pierre Cardin's advice to Chinese apparel companies in recent days.
China is producing more and more products for companies all over the world, but what we get is just the name of "World Factory." When Western culture increasingly affects our lives, when Western fashion increasingly becomes synonymous with Chinese local fashion, when will Chinese clothing be the world brand?
"Going out of the brand" is a hot spot after 2007. Apparel companies are also obviously strengthening overseas market expansion. Pierre Cardin acknowledged that Chinese apparel brands have grown tremendously over the years and have also taken up a large share of the market. "This is a normal market competition."
And Pierre Cardin did not worry that his clothing brand would suffer too much. Even if the brand counterfeits in the world, Pierre Cardin is still full of confidence in his brand. “The real luxury goods must have its own creativity and its uniqueness. The value of something that is expensive does not truly represent its value. To me, the most extravagant thing is my creativity. The most extravagant thing is Different design concepts."
“For more than 60 years, I have been running my own company and my own brand. I have devoted my entire life to creation and design. This is my greatest pleasure.†Pierre Cardin always focuses on creativity and design. For himself and for the life of the Pierre Cardin brand, he is 85 years old and still appears in his own design room every day. “I drink and talk to my workers while I work, and I’ll tell them that this dress is What kind of fabrics to use and where to improve."
In the view of Pierre Cardin, if it is a brand with a solid foundation, it is not afraid of counterfeit and inferior products. “Because customers who can afford or are very pleasing to the quality of this brand will always go to its store and will not go to the street to buy it. It is because I believe in the charm of my brand and consumers in China and around the world. In my heart, I think my brand's market share will be very solid."
“China has very good technology and the level of industry is also growing at a rapid rate. There will certainly be a few costume talents among the billions of people in China.†Pierre Cardin believes that China will also have “Peel Cardin†characters. .
Pierre Cardin also reminded China's apparel companies that they must create clothing and fashion items with their own taste and characteristics. "The biggest problem in the designer team is that some designers see some good clothes to imitate and then make it out. This is the most important thing. A really good designer clothes not only look good, And if you look at clothes, you should know that the designer's work (not the brand behind the collar) should have obvious characteristics."
"If it is a good designer, he does not need to imitate others. He can create his own style while learning other good things. As a designer, you can draw inspiration and source of creativity from different fields, such as Art, film, and drama can all be used as a basis for inspiration. As a designer, you must know what the word 'design' itself means, what is design, what is creativity, and not just imitation.
The Chinese element is a point of inspiration for creation. Pierre Cardin said: "In China's design work to go to Europe to participate in the competition, I found that the brands they created using Chinese cultural elements are very creative." Experts also said that Chinese brands like to dig deep into foreign elements and Applications, while foreign brands have shown an unusual preference for Chinese elements in recent years, more and more international brands have become more aware of the need to tap Chinese elements after entering the Chinese market and use Chinese elements to win China's broader market space.