Prada's Global Sales Significantly Increases, Net Profit Increases 59.5% in the First Half of the Year

As of July 31, the brand's revenue rose by 36% to 1.99 billion US dollars.

People in the industry are waiting for the Prada brand to release performance data. There are speculations that the performance of the Prada brand may be affected by the slowdown in the development of the Chinese market economy, but the current announcement of this performance still gives the market a great deal of confidence.

The brand CEO Patrizio Bertelli explained that in the past few years, the brand has been showing great adaptability to meet the needs of the personalized market. Whether it is clothing or footwear products, Prada is the main holder, which makes the brand Being able to respond to possible problems in a timely manner greatly increases autonomy and flexibility.

Prada's sales rose by 40% in the first half of the year and Miu Miu brand sales rose by 23%. The Group is currently investing heavily in the opening of new stores and is expected to increase the number of direct-operated stores in the global market. In terms of product category, sales of leather products rose by 52%, and sales of clothing and footwear rose by 17% and 14% respectively.

Geographically, sales in the Asia-Pacific region rose by 44%, while in the European region, due to consumer spending, revenue increased by 31%, sales in the Americas increased by 30%, and Japan rose by 34%.