This summer, the correct way to open neither air conditioning nor ice cream, not to swim, but live marketing. Friends circle, microblogging, video sites, branded official website and so full of live broadcast everywhere, and some live streaming no one cares, and some live but it brings a huge amount of fans, just a few minutes can be sold out new products, visible Live marketing effect, many brands also follow the competitive imitation, and some will bring good results.
The popularity of live marketing appeared, causing many brand marketing thinking. The brand marketing has always been the pursuit of innovation is continuous mode, passing the brand concept to meet the pursuit of the intrinsic value of consumers. Live marketing in communication, detonation and touching sex, has a unique charm. The face of such a marketing tool, Shakesilai British fashion brand as a model, but also made the appropriate thinking and innovation, the following direct marketing for the fashion industry to make a summary of the occasion, I believe we will bring some Marketing Inspiration
Good BGC (brand production content), to create high-quality live broadcast marketing
About live broadcast marketing, Shakesilah believes the most important thing is the content of the live broadcast. For the fashion industry, it is best to discover the value and intension of the brand itself. In this era of Internet +, consumers are most concerned about the quality and safety of the product, in order to dispel the psychological barriers of consumers, you can conduct a live marketing: the garment production line to do a live broadcast, so that consumers can Real-time to see each of the production process, giving consumers a reassurance, reduce consumer defense of the product, resulting in a good impression on the brand. For brand products, you can also try on 100 people clothes activities, try on clothes live broadcast people, while trying on, while catwalks, while competition, so that consumers experience the product, closer to the brand and the distance between consumers .
Good UGC (user-generated content), increase the brand, the viscosity between the product and the user
Consumers are consumers of brand products, to a large extent determine the direction of brand products, so the brand to win the favor of consumers, we must pay great attention to the feelings of consumers, or even to consumers involved. To this extent, Shakesilai think the best live marketing at this time is to let consumers participate in live interactive: Brand hired model catwalk, let consumers watch the show, and the clothing with a message interaction, comments, increase Brand, the viscosity between the product and the user, allowing consumers to participate in the brand building.
Live marketing so fire, fashion brands can be strong momentum by this unit, through thousands of viewers will be the brand passed to the hearts of the vast majority of consumers, the formation of a sincere dialogue with consumers so that consumers feel the brand of consumer The deep sincerity and sincerely respect, so as to form the brand benefits.
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