On July 8th, at the end of the Maritime Silk Road - on the shores of Lake Como, Milan, Italy, Youngor from China, ZEGNA, LORO PIANA, Cerriti 1881 (CERRUTI 1881) Six major textile and apparel giants such as Albini (ALBINI) and ALUMO of Switzerland have launched the “Building, Win-Win, Sharing†global fashion ecosystem initiative.
At present, the world fashion field is undergoing profound and long-term changes, and challenges and opportunities coexist. The global economic growth is facing pressure, the emergence of populism, the acceleration of cross-border industry, the emergence of new brands, the rapid development of Internet consumption, and the concept of green environmental protection. The fashion life of human beings has become more diverse and richer than ever. The global fashion ecosystem is growing. Accelerate integration and refactoring. The new "Silk Road" is also being carried out on the world political and economic map.
According to the world clothing and footwear network, Youngor, as the largest textile and garment enterprise in Asia today, has signed a contract with the top five textile and apparel giants in Europe last year to introduce high-end fabrics produced by European companies and jointly build the clothing brand MAYOR to jointly explore the international market.
ZEGNA brand fabrics are world-renowned for their innovative technology and direct purchase of rare fibers from the world. They are the world's largest manufacturer of fine wool fabrics. As a traditional cashmere giant, the LORO PIANA brand has become the world's largest manufacturer of top cashmere fabrics after six generations. With its leadership style, Cheretti 1881 has always been the "precious" fabric of many global political and business dignitaries and Hollywood movie stars.
Another example is the Swiss ALUMO brand fabric and the Italian Albini brand fabric, which is called the “double male†in the field of high-end shirt fabrics in the world. It uses Egyptian super long-staple cotton, long-staple cotton and the island of West Indies. Cotton, with silky luster, breathable, skin-friendly and comfortable to wear, has become a strategic fabric supplier for international apparel luxury brands such as Hermes, LV, GUCCI and Dunhill.
Yesterday, the world's six major textile and apparel giants based on the concept of cooperation and win-win development and common development of all parties, jointly promoted in the city of Lake Como in Milan as follows:
1. As a fashion brand group with certain global influence in its respective fields, we will continue to innovate and self-transcend, and assume our responsibilities and obligations for the development of the global fashion industry;
Second, we will adhere to the spirit of "co-construction, win-win, and sharing", adhering to the spirit of the China-Europe Millennium Silk Road, and commit ourselves to building a global fashion ecosystem that is inclusive and shared, openly exchange fashion information, jointly develop products, and jointly develop. Market, establish closer partnerships and jointly build the “MAYOR†brand;
Third, we will take fashion culture as the starting point, and promote the exchange and integration of Chinese and European folk culture with a small force, let fashion cross national borders and let culture share globally.
According to industry insiders, the world's six major textile and apparel giants are proposing to “build, win and share†the global fashion ecosystem, which is actually the highest-end alliance in the international textile and apparel industry. "Huashan's sword" has become a united front, which is beyond the expectation of the majority and seems to be an irreversible trend. With the top fabrics to instigate the supply-side reform of the global apparel industry, the high-end fabrics originally served by international luxury brands such as Zegna, Hermes, LV, etc. are now also used in Youngor’s shirts and suits, which is a big game in the next game. . And Youngor has deployed all-round high-quality resources and explored the international market along the “Belt and Roadâ€, which has far-reaching significance for the transformation and development of China's garment industry.
Li Rucheng, chairman of Youngor Group, said, "The MAYOR brand has been grinding a sword for ten years, not to be a 'lone man', but a common brand. The shrinking of the international luxury market today has caused the world's top fabric manufacturers to stagnate in the bottleneck. At this time, whoever has strong market potential and advanced management system will have the right to speak to the whole industry. Creating a national brand is a Youngor dream; it is a Chinese dream to be respected in the international market; and we are from the maritime silk. The starting point of the road - Ningbo, to the end of the Maritime Silk Road - Lake Como, is to achieve the dream of the world."
For more exciting reports, please pay attention to the world clothing and footwear network.
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