Supply and demand sides: mutual consideration, self-inspection, introspection, create a win-win situation

On the second day of the 2016 FASHION SOURCE Expo, the major exhibition halls are still full of popularity and heat. After the successful and accurate docking negotiations on the previous day, both buyers and suppliers have already achieved certain results. Today, they still carry high enthusiasm and vigorous enthusiasm. In this platform of supply and demand, they face each other's platforms, consider each other, self-examination and self-examination, and strive for a win-win situation.

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Buyers

Ge Lisi Zhang Jing Senior Purchasing Specialist

Ge Lisi, a well-known high-end women's wear brand in China, has more than 400 physical stores across the country. In addition to the parent brand Ge Lisi, the company also has French fashion IRO, American luxury luxury brand EdHardy, German high-end women's Laurèl and other sub-brands.

Zhang Jing: This is the fourth time we have participated in the Shenzhen Apparel & Face Accessories Exhibition. This purchase may be more inclined to wool varieties. As far as we are concerned, the procurement resources have been perfected and we have a stable and experienced supplier. Through this exhibition, we hope to find better suppliers on the basis of the original. This year, we will prefer the resources of the factory category, while the trade side would like to reach out to customers with both resource integration capabilities and research and development capabilities. During the exhibition, the organizers had an intentional exchange with us. Overall, the quality of this exhibitor has improved compared to last year. As of this morning (December 2, 10:30), we have had intentional negotiations with 4 to 5 customers, and the actual results have yet to be understood. I think this year's exhibition is larger than previous years, and there is a great improvement in clarity and development space.

Zhuo Shang Clothing (Hangzhou) Sun Tianhang (Director of the Collection Store Division)

Hangzhou Zhuo Shang Clothing is one of the largest clothing companies in Hangzhou. It has a history of nearly 20 years. It has 6 brands. The core products are young fashion women's wear, including women's wear, children's wear, buyer's collection store, etc. At present, there are more than 200 stores across the country, covering almost all provinces and cities nationwide.

Sun Tianhang: As a relatively mature company, we have a near-complete system in the original supply chain. Therefore, we want to find suppliers with strong design or research capabilities, and differentiated supply chains. . This year is the first time we have participated in the Shenzhen Apparel & Face Accessories Exhibition. I think the product quality of this exhibition is relatively high. The organizers and we also had a relatively good exchange in the early stage. As far as our company is concerned, the previous suppliers are concentrated in the Yangtze River Delta region, and the North and South suppliers are quite different, so this exhibition also let us see a lot of new things. As of this morning (December 2, 10:50), we have had in-depth exchanges with three customers. I feel that the exhibition has built such a bridge for the industry, which is a very real and necessary future. In the future, we will continue to participate in this exhibition, and look forward to seeing more and better designs at the exhibition next time. We also hope that the organizer's exhibition guidance system will be more perfect.

supplier

Kunshan Zhaonai Huayu Clothing Co., Ltd.

Founded in 1995, Kunshan Zhaonai Huayu Garment Co., Ltd. has experienced the glory days of OEM and has the earliest brand of handmade double-faced cashmere coats in China.

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Zhao Longfen: At this exhibition, we mainly brought five types of products: wool + silk, wool + cashmere, knitting, jacquard fabrics and whole wool series. Among them, wool + silk products are our star products; jacquard fabrics are new products that we just opened this year, and the response is also very enthusiastic; as far as I am concerned, the focus is to recommend wool + goose down products, which have The softness of the coat, the warmth of the down, the softness and softness.

This year is the second time we have participated in the Shenzhen Apparel & Face Accessories Exhibition. The entire layout has been carefully planned before coming to the exhibition. I feel that there are more high-quality customers, and I would like to thank the organizers for recommending a customer source that matches our characteristics. In addition, the company itself has developed small batch lines and private custom forms to meet different customer orders. We hope to cooperate with more professional and high-end brands through this exhibition. As of this afternoon (December 2, 13:00), 7-8 customers showed a strong cooperation intention, and this result is also in line with my expectations. We will definitely continue to participate in the next year's exhibition, which has become a normalization work of our company. We hope to get to know more new customers through the Shenzhen Apparel & Face Accessories Exhibition, and learn from each other and promote each other.

Shenzhen Shangmoishi Textile Co., Ltd.

Shenzhen Shangmoishi Textile Co., Ltd. is a company specializing in knitting and wool, focusing on R&D, creation and originality.

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What letter: All the products of our company are from original, and it is also a small achievement in the wool spinning system. Because I was originally engaged in the clothing industry, I always wanted to provide better fabrics to the designers, hoping to make "talking fabrics." It can be said that all the first-line brands in Shenzhen will cooperate with us, and the quality of our fabrics has always been favored by many designers.

This year, we are exhibiting for the fourth time. We can say that we are loyal fans of the exhibition and attach great importance to the exhibition. The construction and design of this booth are all my own hands, and the products on display are also the first line of new products in our company showroom. Up to now (December 2, 11:20), we have negotiated 50 to 60 potential customers, and I am quite satisfied with this effect.

I think the platform of Shenzhen Garment & Surface Accessories Exhibition is very meaningful, but I hope that the organizers will pay more attention to the local brands in Shenzhen in the future, and at the same time conduct detailed investigation and screening of exhibitors to make the exhibition more professional. .

Beijing Porter Clothing Co., Ltd.

Beijing Porter Clothing Co., Ltd. is a manufacturer of çš® clothing, men's and women's leather, single clothing, cotton clothes, down jackets, including incoming materials, sample processing, listing sales, independent brand management, collection of raw materials procurement, processing, production A comprehensive domestic and foreign trade company that integrates with sales.

Liu Cumun: At this exhibition, we mainly exhibited four large-scale products such as leather leather, cashmere, fabric and down jacket. This year, we have added fox skin or sheepskin to the basic leeches to achieve a variety of matches. This is our first time to participate in the Shenzhen Apparel & Face Accessories Exhibition. Through this exhibition, we want to understand the difference between the North and South markets, and hope to attract mid-end sales companies and raw material suppliers to expand customer sources.

Shanghai Yuen Industrial Co., Ltd.

Established in 2012, Shanghai Yuen Industrial Co., Ltd. is a garment enterprise specializing in fashion down design, processing and marketing.

Wang Yang: At this exhibition, we mainly exhibited down and double-faced women's clothing. This year is the fourth time that our company has participated in the exhibition. The booth has expanded from 120m2 to 135m2. On the one hand, because of the large number of styles we exhibited this year, we also hope to let our customers know our strength. At this exhibition, we mainly want to get the cooperation of two first-line brands while stabilizing and maintaining the quality of existing customers. So far (December 2, 12 o'clock), we have successfully won a first-line brand. The other is still waiting. At the same time, we are not afraid to pick up small orders, and we will open up a small assembly line to deal with it. In the future, we will continue to participate in the exhibition, and hope that the exhibition will provide an effective supply chain matching meeting for the OEM.

Nanhai Plush Co., Ltd.

Nanhai Plush Co., Ltd. is a company mainly engaged in the simulation of plush, has a research and development team, follows the environmental protection concept, advocates less animal fur raw materials, and pays attention to the innovation of simulation raw materials and weaving and post-process.

Xu Dongshuang: I personally think that our real competitors in the simulation of the plush industry are actually real hair, but we are more innovative than real hair, more diverse in style and style, and more beautiful and environmentally friendly. This year, we have made new innovations in the direction of imitation of water, with higher product simulation, smaller weight and anti-static. This is the fourth time we have participated in the exhibition, and we hope that this exhibition will cooperate with more mature costume teams.

Jinan Shengquan Group Co., Ltd.

Jinan Shengquan Group Co., Ltd. is a high-tech enterprise based on the application of biomass resources, involved in the comprehensive utilization of biomass, high-performance resin and composite materials, health, biomedicine, etc., with 6 complete plants. Straw application industry chain.

Cai Shanxue: This is our first time to participate in the Shenzhen Apparel & Surface Accessories Exhibition. We bring high-tech graphene fibers, yarns, fabrics and our graphene brand. Graphene material products can promote the microcirculation of the human body, accelerate the metabolism of the body, and have antibacterial and antibacterial properties. At this exhibition, we are more inclined to cooperate with large fabric manufacturers, textile mills, special high-tech fabric distributors, big brands, etc., and hope to communicate with excellent companies.

Shenzhen City, the largest textile

Shenzhen Dadi Textile is the fourth time to participate in the Shenzhen Apparel & Face Accessories Exhibition, which is mainly for small-volume, diversified order customers.

Ms. Wu: Our main exhibiting product is digital printing. We introduced the Italian MS brand and topped the equipment to create original patterns. The advantage of digital printing is that there is no limit on the amount of ordering, so that designers can freely play, with the characteristics of fast innovation, fast change and short delivery time.

We insist on originality, but we will not deviate from the big fashion trend. From the beginning, “the market guides us” to the present “we guide the market”, this is our important growth. In fact, there are not many brands that we have cooperated with at the beginning, but through the exhibition exchanges of previous exhibitions, the number of our cooperative brands is increasing and the brand awareness is also increasing.

Up to now (December 2, 12:30), we have had an intentional negotiation with nearly 100 customers, but whether we can reach a specific cooperation, we still have to communicate later. I hope that through this exhibition, we can expand the customer source, open the company's popularity, and look forward to cooperating with the original designer to hold a show in the next exhibition.

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