[China Glass Network] 1. Product Strategy: Enterprises must use their collection and marketing methods to understand their products or services, and understand which products are more likely to be collected by consumers. Moreover, the target group: young mothers, successful people, teenagers... The cost of collecting and selling products is much lower than that of other sales channels. Therefore, if the company chooses to obtain more profits through collection and marketing, it can attract more agilely. Consumer.
2. Price strategy: Because of the openness of information, consumers can easily grasp the prices of competitors in the industry. How to guide consumers to make purchase resolution plans is the key. If the enterprise wants to succeed in marketing on the price, it should emphasize the function price ratio of the product and the characteristics of its own products compared with competitors in the industry. In addition, because of the impact of competitors, the price strategy of collecting marketing should be adjusted in time. According to the differences in marketing objectives, the price can be set in stages. For example, in the stage of brand promotion, consumers can be attracted at low prices, thinking about the cost. After the reduction of profits, there is a market; when the brand advantage is developed and constitutes an inevitable sale plan, the company can reduce the cost to improve the company's profits.
3. Promotion strategy: If you use a lot of soft marketing forms to collect sales results, you can save a lot of expenses for the company. Applying the effect of collecting confession can reveal more potential consumers, and the collected rich capital and non-competitive rivals can reach the collaborative alliance to broaden the consumption level of the product. Collecting and promoting promotions can also promote the civilization of the company and help establish the image of the company.
4. Channel strategy: The channels for collecting marketing should be formulated in accordance with the guidelines for facilitating consumers. The product of the enterprise combined with the related products of other enterprises is the product extension of the enterprise, and the related products will also attract consumers more and more. In order to promote consumer purchases, we should publish promotional information, new product information, and company news on the website in real time. In order to facilitate the purchase, we also need to provide a variety of forms of payment, so that consumers have multiple choices, and set up a collection company to promote the establishment of the company website. Selling.
5, service strategy: collection marketing can be based on the characteristics of its own products, according to a specific purpose customer group, unique corporate civilization to enhance interaction, save costs, new and diverse ways, to prevent the original form of the original marketing.
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