With the gradual increase of people's wear requirements, tailor-made cashmere sweaters have gradually gained popularity in the market due to their price, style and comfort. Industry professionals have also seized this opportunity, and many factories have started to make tailor-made, individual quantities. Custom-made stores are also springing up, and "tailor-made franchise" has become the hottest topic nowadays. However, what kind of outlook is there to be tailored and which types of manufacturers should be joined? These are all industry players. The confusion when choosing to join a manufacturer.
In response to these problems, the author interviewed Wang Xucheng Manager of Ningbo Shuaidi Cashmere Products Co., Ltd. Currently, there are two brands of Shuai Dili cashmere: the clothing brand “Shuai Di†and the tailor-made brand “Snow In Loveâ€, both made into clothing and undertake Tailor-made, Mr. Wang understood the market more tailor-made, hopes the following points can understand the industry's confusion.
First, why do many brands of cashmere sweaters begin to consider tailor-made prospects?
At present, many domestic brands of cashmere sweater companies have begun to do tailor-made, or have to be tailor-made, a cashmere sweater of the same style of the same material, stores sell 1,500 yuan, and tailored only need 600 yuan; set up brand monopoly Shops and shopping malls require high costs, and open tailor-made shops only need 50,000 yuan to shop. A variety of fees are added to the brand, resulting in the brand's high prices, many middle-level People like to tailor, and the more difficult the store is, the harder it is to start. Such a big situation forces brands to start thinking about tailoring.
For example, Shuai Dian Cashmere Products Co., Ltd., whose brand Shuai Di has been operating for many years, has enjoyed a good reputation in the industry. In June 2009, it also spent 5 million yuan to purchase a batch of equipment and introduce related professionals. "Snow in love" tailor-made brand, now whether it is from the degree of consumer love or from the extent of the popularity of joining, have proved that the handsome company's wise.
Second, what is the difference between tailor-made brand companies and ordinary tailor-made manufacturers?
Of course, it is more customized to join brand companies. First of all, the brand and tailor-made cashmere sweaters are all from the same manufacturer, which is equivalent to the quality of the customized brand to buy the quality of the brand. , Shuai Di has been doing for 25 years of cashmere sweater, each year with a number of well-known domestic and foreign clothing brands have cooperation, quality can certainly guarantee; Second, large companies, in tailor-made equipment, the investment is relatively large, The tailored cashmere sweaters of Shuaidi Company are computerized horizontal knitting machines. Many patterns and exquisiteness of computerized flat knitting machines are beyond the reach of hand-operated and semi-automatic machines. In addition, in the service, the snow conditions are tailored to each piece. Clothes are repaired for free for life, and signed with the wind express company, as long as the customer has requested, can try on the face.
Third, there are so many tailor-made brands on the market. Which brands should they join?
At present, there are many tailor-made brands for cashmere sweaters on the market, which can be described as good and bad. To join franchisees, there are only three factors to consider: "quality, design, and service." Some powerful manufacturers have done very well in this area. Good. Take the "Snow In Love" tailor-made brand of Shuai Dili Cashmere, the material is more than 95% pure cashmere, if customers have any doubts, they can get the measurement bureau for inspection; in design, Shuai Di owns Strong design team, in 2010, Shuai Di launched more than 60 male models, more than 150 female models, more than 10 children, all models have broken the previous pattern of cashmere, partial fashion, keeping up with the trend of the times, all products Computer flat knitting machine production.
Fourth, does the franchise have a low season?
Judging from the current situation in the market, what kind of material products are mainly sold in the season? In the off-season, knitted t-shirts made of milk fiber, bamboo fiber, and mulberry silk fabrics are the best main products. Choose a fit. Summer dress is also the needs of each customer. As more and more customers tend to be tailor-made, once the season is too late, they will choose to place orders in the off-season. In this way, the difference between seasons is not large. The off-season problems that many industry professionals worry about are no longer there.
Fifth, joining tailor-made, is a kind of how to order it?
Different manufacturers use different orders, some factories use fax orders, some manufacturers use QQ, MSN orders, these three methods are more common, but it is not conducive to management. Shuai Dili cashmere Manager Wang said: "We are mainly Select the network order system, each franchisee has a user name and password, the franchisee to save money first, the money run out through the online banking can be saved again, with Taobao's Alipay. ".
In addition, when the customer selects a good style, enter 4 necessary parameters (length, chest circumference, shoulder width, sleeve length), pay 200 yuan deposit first, and after the company confirms, after 15 working days, Sagittarius customer service personnel will By telephone, the customer is notified to pay the balance of the garment (because he/she must wait until he knows how to make the finished garment heavy), and then deliver the goods.
Sixth, there is no physical store, can we tailor-make online?
At present, the network sales model is low in cost and easy to publicize, and it also wins the favor of many franchisees. Many people have shopped online, such as Taobao, pat, and ah. Online shopping tailor-made clothing has also been a favorite of many consumers. Manager Wang said, "Snow in the situation" in the aspect of joining the network, specifically opened an independent website http://, for these online shop owners to provide agency sales, behalf of the hair service, greatly facilitate these customers.
All in all, the tailor-made future is bright, but to choose what kind of manufacturers to join, you need to compare the various owners, in the face of the market this lucrative big cake, from which side you need to take a good consideration Fan!
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