Warm and cold, spring loaded pretty winter clothing pretty

Editor's note: In early March, it was the peak sales season for spring clothes. Due to the weather, the winter clothes sold well.

In early March, it is the peak season for spring sales. However, the recent rainy and cold weather that broke out for many days broke the practice of previous years, leaving spring equipment that was supposed to be hot-selling cold. "Spring sales are not moving, winter clothes are basically sold out, replenishment is also difficult. This is not seeing money to make but do not earn it." Many businesses in Keqiao dumped.

The spring sale was cold. Last week, the reporter saw in Hangzhou Tower Keqiao Shopping Center, Jinlin Tiandi Shopping Mall, Wanda Plaza, Thousands of Department Stores and other department stores. The counters of various brands were covered with colorful spring clothes. However, the clothing was purchased. There are few customers, and there are more waiters than customers in the mall.

Some businesses told reporters that according to previous years' experience, in late February it was a time when a large number of spring clothes were listed. “At this time, sales of spring clothes accounted for about two-thirds of the total number, but now it is necessary to reach the difficulties in Chengdu.”

A clothing dealer told reporters that the spring time is relatively short, to the end of April will be on the summer dress, spring clothing listed on the evening or the sale will lead to a large backlog, so the end of last month, businesses have launched spring promotion measures to seize Business.

Sales are not as good as the winter clothes in the face of the business people's hard work, the citizens do not seem to appreciate. “The weather is too cold, and it is still not possible to buy spring clothes.” It is the citizens’ idea of ​​“buying slowly” that has caused complaints from apparel makers. "The price of spring clothes this year is basically the same as last year, and the pricing of individual brands has also declined." Some clothing store owners said.

When reporters visited the clothing store on the first floor of Wanda Plaza recently, some businesses told reporters that the spring outfit began at the end of February of last year and ended at the end of April. This year, because of the New Year's Eve, the spring time for the cabinet was advanced by nearly a month, but the sales volume was not satisfactory. “Although the big brands are now all in spring, the proportion of general brands in winter and spring is still around 6:4.”

Many clothing counter sales staff also said that at this time in previous years the temperature is generally around 15 degrees Celsius, customers just take off a coat can directly try on the new spring clothes. However, this year's temperature was down by nearly 10 degrees Celsius. Customers also wore thick down jackets, and trying clothes was also a lot of trouble, which naturally affected the desire to buy. "It can be predicted that this year's spring sales promotion will definitely be greater than in previous years."