What is the most profitable thing in the jewelry industry?

On the evening of September 11, Yuyuan Shares (600655.SH) announced that it plans to invest US$108.8 million to acquire an 80% stake in the International Gemological Institute (“IGI”), a Belgian-based international gemological institute.

It is said that Yuyuan shares, formerly an authentic state-owned enterprise, has a wide range of businesses, including microfinance, pawn auctions, catering hotels, gold jewelry transactions, import and export trade, north and south goods, apparel, textiles, fasteners and vacuum packaging. Machines and lighting manufacturing industries.

The predecessor of Yuyuan is called Yuyuan Mall. Yuyuan Mall is not only the landmark of Shanghai Old Town, but also one of the favorite places for foreigners in Shanghai.

The predecessor of Yuyuan Shopping Mall is Shanghai Yuyuan Shopping Mall, located in the northeast corner of the old city in the south of Shanghai, near the Bund, across the Huangpu River from Pudong. After the restructuring in 1987, it was listed on the Shanghai Stock Exchange in 1992, one of the "old eight shares."

豫园股份

In 2002, Guo Guangchang's Fosun Investment replaced Shanghai Huangpu District State-owned Assets Supervision and Administration Commission as the actual controller of Yuyuan Mall. In other words, Yuyuan shares are complex galaxies.

In other words, Fosun Group's layout of fashion luxury jewellery, such as the acquisition of IGI, the bidding for gemfield last year, etc., are often laid out in the key value chain of the industry, and its operating segment is much higher than that in the jewelry industry. Deep ploughing of traditional jewelry companies.

There was a cold joke during this time. The financial investment elites always had the opportunity to blow their own hundred times of return. The limited partnership LP did not believe it, but the tax bureau believed it, so the investment industry was going to sleep.

This kind of joke, also in the jewelry industry, is "jewelry is a profiteering industry", the tax bureau and the investment community no one believes, but the consumer believes, causing many customers to buy jewelry, blindly killing the price, making me see Many of the peers finally got angry and pulled the customer directly. Those blindly priced customers were finally brought to the pit by some unscrupulous merchants, and they paid a lot of tuition fees. In turn, they felt that there were a lot of jewels and the water was deep, which increased the transaction cost between jewelry.

Speaking of jewelry, Xiao Bian is also a bitter tear, doing a good legal service, eating a hot pot singing songs, and suddenly was brought into the jewelry industry.

The jewelry industry seems to have a low starting point. Anyone can do it. Whether you are doing manufacturing, design or sales, I know many of my peers, various academic cultures, professional courses, other arts and crafts, and other professional backgrounds. The imaginable professions are all in the jewelry industry, but the entry is easy, the teacher is difficult, and the bigger and stronger are rarer.

Compared with other industries, the jewelry industry is a slow industry. When you find that other industries are accidentally popping up a unicorn, they will be worth billions of dollars. They will become billionaires at a young age, truly lamenting. Abandon you to your peers. It has stung a lot of jewelers' hearts, and because of the slowness, many people across the border have discovered the New World. They intend to use various black technologies to subvert or reconstruct the order of the jewelry industry.

Moreover, as a luxury consumption, jewellery is subject to fluctuations in the economic environment. For example, this year's Sino-US trade war started, bank loans tightened, and many jewellery industries immediately became troubled. The consumption intention of the entire terminal also declined. Less, which directly affects the growth of the jewelry industry.

Those who think that "jewelry is a profiteering industry" always feel that they don't open their doors and open for three years. It seems that jewelry is zero cost, and the ground is like a sneak peek.

As everyone knows, jewellery is a slow and hard work, merchants smash goods, there is a risk of not selling, design models, may not be recognized by consumers, and finally expand the production line, where the machine is idle, develop a Special equipment in the jewelry industry, the market is quickly saturated, high imitation, and at any time facing the risk of intellectual property rights, to do their own brand, but also not recognized by consumers, open a physical store, found that actually working for the landlord Open Taobao shop and find that it is to provide blood supply to Ma Yun Dad...

However, it is crucial to provide the jewellery industry with an auxiliary appraisal service industry. Due to the professionalism of jewellery, the PK between consumers and jewelers can be said to be a weaker party. The appraisal certificate made by the appraisal agency of the spectrum plays an important role in the “Alipay” trust between jewelry industry and jewelry consumption.

Antwerp, Belgium is currently an important global diamond trading centre, with half of the world's certified diamonds being sent from Antwerp to jewelry wholesale retailers around the world. In this diamond value chain, a few global appraisal institutions like the IGI of the Belgian International Gemological Institute and the GIA of the United States play an irreplaceable role. They also have the most abundant resources in the diamond industry, because their identification criteria will directly determine the jewelry. Value, and the perception of consumers, also means that the best profit in the jewelry industry is directly harvested.

Of course, as an “authoritative” jewelry appraisal agency, enjoying the best industry profits is also the most difficult threshold for this industry. As an ordinary person, you and me, we still wash and sleep early, and get up a lot tomorrow. Sell ​​a few gems.

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