The conference mainly focused on the French clothing culture and the brand essence of wonderful beauty. In a period of beautiful brand advertisements, it slowly kicked off and fully explained the brand's cultural connotations and cultural concepts. Taking the slogan "in the journey, another one" as the main extension, the concept of "travel", "clothing", "culture", "freedom", and "nature" was expounded. "Wonderful Beauty" 2013 autumn and winter new products are mainly divided into "The Autumn Story", "AéElié's Wonderful Travel", "The Edge of the World", "Campus Diary", "Twilight City", "Last Day Recurring" Six Thematic Series . The bright yellow tone that is mainly active on lace and accessories, the blue-and-blue tone of the 1950s, the pink color of camellia, and the light pink color make a contrasting effect with the rich colors; the bright orange juice mixes with a little red tone, thus Create a feeling that surpasses the real and becomes a hot hue for fabrics and surface patterns.
This season's products tend to be diversified in design. The style is beautiful, romantic, and uses neat lines in cutting, rendering the costume stereoscopically a perfect visual sense. The product uses different series to interpret such a playful and cute fashion girl, showing the beauty of details everywhere. In the “Twilight City†series, the use of fashionable styles and winds that have become popular nowadays is used to apply exotic patterns and colors in printing and color matching. The perfect college style, showing a little cool trend, or showing the beauty of the season and luxury retro fashion, whether it is clothing or accessories will make people shine. The application of various kinds of trend elements, such as the use of variation checkerboard, the stitching of lace color, the hollow design of leather, etc., the colors are used in this season's hot macarons, pink, pink and blue, col For the dotted color, the profile uses a cute "A" shape. In terms of collocation style, emphasis is placed on emphasizing the accompanying outfits, emphasizing fashion and comfort while winning with a small number of accessories. The fabrics are mainly made of natural fabrics, such as: wave point European root yarns, beaded tweeds and so on. Most fabrics and garments are treated with washing water and folds to give them the beauty of antique clothes.
In the last series, more than twenty models supported the fashion sun umbrella and became a major highlight of the conference. Wan Zefeng International Fashion Group brand responsible person said that this year is an important "Yuan" year for brand development. After the brand achieved brilliant achievements in the Shenzhen Garment Show last year, the Group has made systematic and scientific market adjustments based on market demand and its own development, and the brand has successfully transformed and upgraded. From the new generation of CI image to the entire product's fashion concept, a qualitative breakthrough has taken place.
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