Once upon a time, men's advanced customization has become a men's brand to open up a new area. Once a group of all-powerful men's business brand, now have their own path of development in the high-level customization. And women's custom is different from the men's customization seems to have a broader market and consumers, so this men's custom battle of competition, but also intensified over time. Advanced customization is not a luxury This year's China International Clothing & Accessories Fair (CHIC2013) Men's Pavilion, the highly-regarded was undoubtedly divided into independent high-level customized exhibition area. One of the more dazzling, it is a long absence 6 years after the Zhuangji men exhibitors again. This from Wenzhou to the country and the world of men's brand, is now also a large-scale custom men's progress. Recently I heard a lot of people talk about men's advanced customization, but everyone's ideas and ideas are not the same.Some foreign brands have always stressed that customization is the luxury goods, must go high, all manual, custom master must have decades of experience , So that is the high-level customization.But in my opinion, this concept does not meet China's consumer market.Doing business must first profit, to reduce production risk and increase profits.China's advanced customization, it is necessary to do the mass, scale Men's custom. "Once the head of Wenzhou Garment Chamber of Zhuangji men's head of Chen Min, now a mind only focus on men's custom, talk about custom business, Chen obviously obviously a lot of intentions. "In fact, in the field of men's clothing, many enterprises are customizing, but most of them do not do for a period of time. Why? Because customization can not become scale in their business field, the later development of these enterprises The less time to take into account the custom business; Second, the custom business constraints on the business, a single production and batch production is completely different, long production cycle, can not meet the needs of customized consumers; more importantly, some customized brands The price is high, the audience is small, the general public can not afford to buy, and ultimately can not become a large scale. "In Chen Min, custom must be to avoid a few misunderstandings, first of all enterprises should be careful to do custom, to change the traditional concept of positive transformation ; At the same time consumers can not fall into the fog, that high-level customization is high consumption; the last is terminal construction, to pay more attention to features and specialization, so as to attract consumers. Information platform how to transform the most critical enterprises, men's custom how to reduce the production cycle to customer satisfaction, these problems appear to be not a problem in Chen Min. "Advanced customization of cutting-edge technology is the amount of body, if the body is not accurate, it is necessary to rework, which is restricting the bottleneck of many businesses.But Zhuang Ji does not exist such confusion.Zhuangji now has 84 version, which is divided into loose version, Comfortable version and Slim version.Zhuangji will put these different types of clothes like a plate placed in all the stores, so that front-line staff at the same time can set the standard version of the volume, and then the volume of data to the headquarters, in the Headquarters will be transferred to the production version of the model, so that both the body standards, but also ensure that time is rapid. "Mentioned Zhuang Ji custom business, Chen seemed a little excited, he said that in fact, to do custom and men's clothing are very different, For Zhuang Ji, the establishment of information platform is no small achievement. "To do custom, each shop has come over the list of different requirements, which rely on the information platform.Store staff in the body, you can enter the Zhuangji information system, you can see hundreds of styles, Version of the picture and the fabric template, select all the details, enter the size in the system, you can place an order, all links in our factory will receive the information at the same time, so to ensure the construction period, will not go wrong. "Channel construction is The crowning touch In addition to technology, Chen admitted frankly the laying of the channel is also extremely important. "Now a lot of profit clothing actually eaten by the inventory, and do not have to worry about customization, so when this part of the cost savings, we have to consider is a large area of ​​the shop. Zhuang Ji custom men's sights will be on Second and third tier cities, while avoiding the first-tier cities now the second and third tier markets have a large consumer base, the same can afford to buy custom men's. "Change the business model is the focus of Chen Min has been emphasized, he believes that the franchise stores do not Must open in high-end shopping malls, you can open in high-grade office buildings and even upscale neighborhoods, a wide range of the most important shop, so do not have to invest a lot of money stores, and sample clothes can also be completed with the volume of business, Back to the factory will be able to produce. "Zhuang Ji promises 10 days to produce ready-made garments and deliver within 15 days, so only large quantities of orders can add up to the scale of customization. Otherwise, enterprises will have to work harder to get out of business." Zhuang Jijia in the next 5 years to 2000 branches across the country, but we have a lower threshold of the branch, and some experience shop can not even open the shop facade, open in the street on the second floor, third floor and even the community can be, as long as the adoption Internet marketing and other modes allow consumers to know the location of stores, come tailor-made. "In Chen mind, the 5-year plan has clearly formed, for the custom business, he has the confidence bound. After some difficult times in 2012, Chen Min also had his own opinion on the overall development of the apparel industry in 2013: "Now the market is clearly oversupplied, and many apparel products are homogenized, so the competition can only be vicious competition. Therefore, enterprises should Development, we must change the traditional marketing model. "Chen Min said the competition in 2013 will still be very intense, but there are many hopes, as long as the business innovation and transformation, in the face of huge potential of the Chinese market, or will open up their own A territory.
Changxing Baihong nonwoven fabric Co., Ltd. is located in the beautiful Taihu coast, Hongxing Bridge Industrial Park, Changxing County, Zhejiang. Over twenty years experience of production and industrial chain advantages of Adhesive Interlining, the company has made a high starting point at the beginning of the both woven and non-woven fabric line.
The company has achieved the annual production capacity of two thousand tons of multi-purpose hot-rolled non-woven fabrics each year and product gram weight range from 16 gsm to80 gsm.
B.H Interlining, Best service with High-end Interlining. Deserve your trust!
Fusible Interfacing Fabric,Paper Stitch Interlining,Stitched Fusible Interlining,Stitched Interlining
ChangXing B.H Interlining Co.,Ltd , https://www.bhinterlining.com