2018/19AW Women's Fabrics Trends

Lead: Lifestyle is rapidly integrated, innovated, absorbed, and reinvented under super Internet thinking... The increasing strength of artificial intelligence forces humans to enter into cognitive iterations. Millennials and post-millennial digital indigenous cultures influence global culture. The formation of a new circle from the solution of the tribe to the re-tribal and other new types of continuous consumption of experiential consumption, upgrading their personal needs of life. People are increasingly mastering new skills that connect the past to the future in the fast-changing process. Science and technology are speeding to lead, and innovations from zero to one are rushing in. People do not forget to reflect on it, making cognitive progress inescapable in the classical culture.

AW 2018 / 2019

Lifestyle is rapidly integrated, innovated, absorbed, and reinvented under super Internet thinking... The increasing strength of artificial intelligence forces humans to enter into cognitive iterations. Millennials and post-zero digital indigenous people are formed under the influence of global culture. From the solution of the tribe to the re-tribals and other new spheres, new and experiential consumption has been continuously upgraded, escalating their personal appeal to life. People are increasingly mastering new skills that connect the past to the future in the fast-changing process. Science and technology are speeding to lead, and innovations from zero to one are rushing in. People do not forget to reflect on it, making cognitive progress inescapable in the classical culture.

Various "re-tribes" dominated by the post-90s gradually formed, and the integration of multi-culturalism became more and more obvious; trend arts such as graffiti and illustrations were frequently linked with fashion brands; "slash youth" with multiple social roles played its own in different fields. Talent; Breaking through the imprisonment and saying what they say is the personality label of today's young people. The IP era thus formed has also brought remodeling opportunities to many brands.

The culture that is about to lose has received more and more attention. People have begun to worship primitive wildness and freedom in a tense life. The “Belt and Road” has led people’s thinking and promoted cultural exchanges. It has also led modern people’s pursuit of travel and experience different lives.

Modern design has never been interrupted in depth spiritual practice and philosophical thinking. The exquisite sense of high-level simplicity can best represent the pursuit of urban elites. A series of retro-industrial sensations, classic patterns and shapes have been continuously deduced by people, and the focus and feelings of life after precipitation have made people look back and learn from the past and recreate the past.

The innovative experience under the influence of artificial intelligence and technology has constantly changed people’s lives and their understanding of themselves. The topics related to the future are constantly enriched and colorful. The psychedelic future art has influenced the popularity and development of electronic music. Young people are increasingly Like the new artistic form that the electric sound joins, the surreal natural theme as well as the mystery ancient movie also excavates again with the retro style, the past present and the future union has demonstrated the effect to be more imaginary than before.