Famous Italian Brand: Versace's Costume Kingdom

The brand Versace has a long history of fame, but it is precisely this brand that has undergone a short period of 20 or 20 years that has become one of the four Italian fashion brands that can be paired with Armani, Gucci and Valentino.

The emergence of Versace, stems from its founder Gianni Versace's love for perfect fashion, extreme, and his accidental death, but also to the brand added a unique mystery.
At the beginning, Versace’s modern fashion design did not have a worldwide impact until he met the famous American fashion photographer Richard Avedon. With the help of the latter, Versace’s work with distinctive style and special beauty began. Appeared on the cover of the world's top fashion magazines. Its strong avant-garde artistic characteristics, unique charm of the Renaissance style, and rich imagination styles, gradually favored by fashion people around the world.

Brand Description:

Versace’s design style is very distinctive. She is a unique artistic vanguard with a strong sense of beauty. She emphasizes happiness and sexiness. Her neckline is often below the waist. He has seduced the luxury and luxury of classical aristocratic style, and can fully consider wearing comfortable and appropriate. The size of the display. Versace is good at using luxurious and luxurious fabrics. With the oblique cutting method, the transition between the rigid geometric lines and the soft body curves is ingenious. Versace's suits, skirts, and coats are all marked with lines and are sexy to express the female body. The Versace brand's main service targets are royalty and stars.

Brand recognition:

Gianni Versace is a prolific designer. His brands include GIANNI VERSACE MEN & LADY'SCOUTURE for menswear, VERSACE ACCESSORY for jewelry, VERSACE JEWELS for jewelry, home accessories for VERSACE HOMESINGATURE, and VERSACE OCCHIALE. Glasses, VERSACE INTENSIVE underwear, JEANS COUTURE jeans, sportswear.
If it is a sub-card targeted by different objects, there are more mature women ISTATE, young men and women VERSUS, men's V2, VERRY, and children's YOUNG VERSACE.
In the design of all product categories and sub-cards, the “Mdusa Hairy Witch” avatar can be easily seen on a pattern or tag, symbolizing Gianni Versace's design spirit with mythology.

Brand Style:

Famous Italian clothing brand Versace represents a brand family, a fashion empire. Its distinctive design style is a unique symbol of avant-garde art. Among the unique charms are the gorgeous and imaginative styles that are full of Renaissance features. These styles are sexy, beautiful, feminine and colorful, with both operatic and ultra-flat realistic touches, and fully considering wearing comfort and displaying body sizes properly.

Versace clothing is far less avant-garde than it looks. Women's wear and leather women's wear decorated with metal objects and glitters created a female image between women fighter and banshee. Embroidered metal mesh construction is a reproduction of Deco art. The application of black and white slivers reminiscent of the 1920s style. The rich and varied wrapping is reminiscent of designer Vioni and North African style.

Offset is the most powerful and valuable attribute of Versace's design, with jewel-like colors and smooth lines. The asymmetrical collar created by oblique cutting has infinite charm. Using noble and luxurious fabrics, with a diagonal cut, a clever transition between stiff geometric lines and soft body curves. In men’s clothing, Versace’s branded garments are also wrapped in leather to create a bold, majestic, and even somewhat lumpy profile, while being slightly loose in size and comfortable, still using oblique and asymmetric techniques. Wide shoulders, subtle detailing hints at some sort of science fiction, and people call it futuristic design. Lines are very important for Versace clothing. Suits, skirts, coats, etc. are all marked with lines, and women's bodies are expressed sexy.

Brand Development:

In 1982, Versace introduced the famous dynamic metal clothing at the annual autumn and winter ladies' wear show, which later became a classic feature of his fashion design. In 1986, Versace received the "Republic of America" ​​medal awarded by the Italian President. In 1989, Versace finally joined the circle of French fashion circles and used Paris as its brand to publish quarterly new works. In 1993, he won the American Association of International Fashion Designers with the honor of Oscar in the fashion industry.

Versace brand apparel combines classical and popular temperament, and walks between elegant and vulgar art. Luxury is the design feature of the brand, with jewel-like colors, smooth lines, and unique asymmetrical cuts that make Versace fashion always shine.

Versace’s customers have very different identities, namely, aristocrats and black rock musicians, and Ayeon Keung, Madonna, Bon Jovi, and Timna Turner are among his fans. He successfully combined artistic passion, superb fashion design, and top-notch models that he had cultivated himself into. He became the most active planner and participant in the international luxury fashion show.

Step by step amazing master

In a fierce market, the role of advertising must not be underestimated. Versace spent his mind in advertising. The first is to make friends with people in the advertising industry, especially those photographers, who are often Versace guests. He uses these people to understand the trends and trends in the clothing industry. The second is to carry out promotional activities and mobilize all means to promote their own company's products. The exquisite product introduction manual is a powerful tool for Versace’s public activities. The manuals are beautifully printed, combining modern cartoons, art creations, classical culture, and beautiful models to create the Prince Charming and countless Snow White. , won the customer.

In response to harsh competition, Versace has his secret weapon, capable of forming judgments, organizational designs, and production sales in the shortest time possible. Most companies in the fashion industry spend at least six months from design, pre-sales to mass production, and Versace often uses lightning to adapt to changes in market demand. For example, there is a kind of jeans made of high-tech PVC fabric and priced at 200 yuan. Under the personal supervision of Versace, the entire process of designing, manufacturing, and shipping was completed in five weeks, setting a new history in clothing. Record.

The landmark of Versace's design is the "Afelier" series launched in 1989 in Paris. This is the first step in Versace's unwillingness to dominate Italy and resolutely decided to enter the high fashion industry in France. This move immediately triggered a wave of Italian fashion into Paris.

The brand is also the most concerned issue of Versace. Versace discovered early on that the brand of the product had unusual power. Versace’s success in women’s clothing has made him increasingly aware that he has to find ways to ensure his own brand, rely on brands to make profits, and also be suitable for the psychological psychology of young consumers. The quality of the production is not too particular and the cost is not too high. Big, but there are obvious brand decoration products that turn quickly. In 1994, Versace introduced the Versace brand bedding and homeware. In the autumn of 1997, Versace also prepared to open up a cosmetic production line that specializes in producing products matching Versace apparel.