Cashmere sweaters are knitwear made from cashmere. They have natural colors such as white, blue, and purple, and can also be dyed. Feel soft, smooth, shiny, warm, comfortable, but less strong. The main production base of cashmere sweater: Inner Mongolia Erdos, Zhejiang Puyuan, Guangdong Dalang, Hebei Qinghe and other places. Cashmere sweaters can be divided into worsted cashmere sweaters and blended cashmere sweaters. According to China's textile industry standards, when the cashmere fiber content of finished products is 95% or more, it can be regarded as 100% cashmere. In 2014, the sales volume of global cashmere sweaters reached 25.34 million pieces, an increase of 4.84% year-on-year. Global demand for cashmere sweaters was 26.78 million pieces. In developed countries such as Europe and America, the consumption of cashmere products has always been a patent of high-income class. However, with the development of the cashmere industry and the improvement of the living standards of people all over the world, cashmere products are entering more consumer groups, and consumer demand is expanding year by year. Cashmere products in many countries are positioned to adjust accordingly.
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In 2014, the size of China's cashmere sweater market was 102.3 billion yuan, and the sales volume of cashmere sweaters was 9.1782 million, a year-on-year increase of 17.88%, and a decrease of 1.39 percentage points from the growth in 2013. The output of the cashmere sweater industry was 20 million pieces, which was a year-on-year increase of 17.9%. The sales volume of cashmere sweaters was 9.1782 million pieces, a year-on-year increase of 17.88%, and the inventory of cashmere sweaters was about 1.0518 million pieces.
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In 2014, China had more than 2,600 cashmere companies, and actually controlled 93% of the world's cashmere raw materials. China's cashmere industry has been in a global monopoly, with production accounting for more than 75% of global production. Among them, high-quality cashmere accounts for more than 90% of the world's total, and exports account for more than 80% of the world's total. More than 3/4 of the world's cashmere consumer market is produced in China. According to an analysis report released by the China Research Report Network for the 2016-2022 China Cashmere Sweater Market, the analysis report shows that in 2014, China's cashmere industry was full of risks and challenges. Under the dual pressure of international and domestic economic conditions, China's cashmere industry is facing severe challenges in 2014: First, exports continue to decline. The traditional markets for cashmere products exported from China have been sluggish in Europe and the United States. From January to November 2014, China's textile exports including cashmere products only increased by 1%, which is the lowest in the past 20 years. The second is the rising cost of production. Due to the increase in wages for personnel and the rise in prices of water and electricity, the cost of cashmere products has risen significantly, and cost competitiveness has gradually lost over Southeast Asia. Third, backward branding. Although China is a big producer of cashmere, but it is not yet a cashmere producing country, high-end cashmere products are still monopolized by the US and Europe. Chinese high-end brands of cashmere are hard to find on the international market. Fourth, SME financing difficulties. Cashmere is a capital-intensive industry. Funds are crucial to the company. Although the country has introduced many preferential policies, it has rarely benefited small and medium-sized enterprises. SME funding is very difficult.
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There are also more opportunities in the industry in 2015. The European and American cashmere production companies affected by the financial crisis and the European debt crisis have been hit hard. The company’s funds have been strained, production costs have risen, and production and business operations have been difficult. Chinese enterprises should take the opportunity to acquire quality assets, introduce advanced technologies, and absorb high-end talents. Through the acquisition, introduction, and absorption methods, we can innovate the production technology of enterprises, shorten the technological gap with the strongest countries in cashmere production, and increase the overall strength of China's cashmere industry. On the other hand, with the increase of national income and improvement of living standards, cashmere products as luxury goods have already entered the homes of ordinary people and the consumption of cashmere products has become popular.
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