Chen Lifen said that the analysis figures of the Ministry of Commerce show that China’s average export of a shirt can only earn 0.3 US dollars, but in fact some of them still do not reach this figure. This means that the profits of exporting 800 million shirts can buy an Airbus A380. Why is this? Because most of our companies are not capable of independent innovation, brand awareness is weak.
"Only adhering to scientific and technological innovation, developing core technologies and nurturing independent brands are the only way for traditional industries, especially textile and garment industries, to realize sound and rapid development and enhance their international competitiveness," said Chen Lifen. According to reports, after 21 years of development, Sunshine Group has 10% of the country's gross wool spinning scale, 10% of the country's woolen garment exports, and 65% of its products. It has become the world's largest manufacturer of fine wool and garments.
Speaking of technological innovation, Chen Lifen told reporters that in recent years, Sunshine Group has taken "equipment renewal" and "new product research and development" as the "two wings" of the technological revolution and realized "second takeoff." Every year, no less than 10% of annual sales are used for research and development of new products and technological transformation, and high-tech industries are used to transform traditional industries. Not only has it taken scientific research projects in 51 national research projects, it has also been committed to the development of autonomous core technologies and has filed 47 patents on textile and garment technology. Practice has proved that every technological transformation has promoted the upgrading of products, increased the technological content of products, accelerated the pace of enterprise upgrading, not only has labor productivity been greatly improved, but also through continuous product innovation, so that the woolen garment industry 60% of its profits come from new products.
"Last year, after the voting of the 56 permanent members of the International Standards Organization passed, the Sunshine Group became the first company in China to undertake the work of the secretariat of the International Organization for Standardization Technical Committee." Chen Lifen said excitedly, "This marks that the Chinese textile industry can The participation of the higher level in the international division of labor and competition is extremely important for the comprehensive, timely, and accurate grasp of the dynamics of textile product technology and industry development.â€
Talking about independent brands, Chen Lifen said: “China is still in the initial stage of brand cultivation, and it is still a typical 'manufacturing country, brand small country'. Statistics show that less than 20% of all types of import and export companies in China have their own trademarks. The national export of self-owned brands accounts for less than 10% of total exports."
Chen Lifen, taking the textile industry as an example, provided reporters with a set of figures: China is a major exporter of textiles, but 50% of garments are for processing and over 90% are provided by importers with trademarks, styles, and patterns for drawing and sample processing. Only about 10% of independent brands are owned.
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