Fashion Buyers: Lifestyle, Lifestyle, Busy, Pursuit of Fashion

Guo Li said that the buyer is not mysterious

Run the world to see beautiful things and buy lots of money on your own orders ---

The buyer was initially a buyer of shopping malls and department stores. In order to satisfy the customer's pursuit of fashion, he only turned "fashion" into a fashionable career as a fashion buyer. They are the bridge between the company and the supplier. The fashion industry such as home accessories and clothing department stores all need such people. With their natural sense of smell, they spend a lot of money on the world to “twee” and bring those babies back to Beijing and sell them to local consumers. They travel around the world without taking into account the surrounding scenery and local customs. It's all new weird gadgets. Guo Li is a fashion buyer and a girl who is busy pursuing the fashion world.

A good buyer must be overbearing

Guo Li, who is under the age of 30, worked for a furniture company and has had six years of experience as a home accessories buyer. Speaking of the buyer's new vocabulary, many people are unfamiliar with it. In fact, it is equivalent to a traditional buyer, but unlike buyers who buy cheap goods, fashion buyers rely on personal taste and vision.

Guo Li said: "To become a good buyer must do three 'to': First, always pay attention to fashion information, have a keen sense of 'smell' on the fashion trend, which is the driving force of fashion buyers to maintain the enthusiasm of work; Design talent, with a certain degree of professional quality in design, so that you can grasp information faster and more accurately, tap the fashion hot spots; Third, can withstand high-intensity work, because fashion buyers are often 'air trapeze', often frequent Traveling around the world, selecting goods, negotiating business, and communicating with all parties are all stressful.”

Speaking of the buyer’s profession, Guo Li deeply felt: “You must be overbearing when you are a professional buyer. Whatever you see in a Chinese-style ornament, you have to buy something to say it. It’s the kind of good thing you want to have. Sometimes the eye of a buyer is like an eagle's eye, and it is necessary to be keen to find his own prey. This is a reason to buy clothes with a girl."

When Guo Li went to Italy to buy a sofa for the first time, the manufacturers heard that China was a “buyer” with some worries: Smart Italian businessmen feared that their designs would “flower everywhere” in China and lose their uniqueness. With his language skills and his own professional qualities, Guo Li finally persuaded Italian manufacturers to come to China to visit her company. After the Italian manufacturer visited China, he was very satisfied and Guo Li successfully signed his first order.

Buying life is very enjoyable

Although the career of fashion buyers is bright, it is not easy to be qualified for this job. Fashion buyers must understand the local consumption habits and cultural background and pay attention to cultural differences.

“Europe countries’ bedding like gray or white as the main color, and Chinese consumers generally believe that these colors do not have bright colors that look comfortable and are not resistant to dirt; Westerners believe that the cool black lights are also related to Chinese culture. In conflict, the Chinese subconscious believes that the red lanterns are happy and that the buyer should not run in the opposite direction.”
The company where Guo Li is located will formulate an annual purchase plan. The overall process is roughly as follows: The design department makes purchase plans, the headquarters makes decisions, and finally the salesmen purchase goods. What buyers do is the last part of the work - buy products as planned, and ship back home.

Guo Li said that in the first two years, the buyer’s job was to purchase foreign products for his company, which did not have the characteristics of his company. Gradually, these finished products are replaced by "branded" products. The so-called "brand-name" products mean that the buyer communicates the company's design plan to a foreign manufacturing company, and the manufacturer then processes the product according to these requirements.

For example, as a glass, Guo Li’s company will make design plans based on the fashion trends and colors in the quarter, and pass the buyer’s color scheme to overseas manufacturers, which will be processed and then shipped back to China for export. A colored glass with personality features will meet with you.

Fashion Tips for Taobao

The buyer's job is very tense. To buy more and better things in the shortest possible time, it is usually just a taxi to the exhibition hall. Guo Li said with regret: "Although I go to Italy every year, I still don't have time to take a good look at this country, let alone travel there."

In so many oceans of commodities, how can one “trace” to the “baby” that is satisfied with the consumer groups of their own brands? Guo Li said that most buyers have their own distinct personality characteristics. For example, when they see their favorite products, everyone will have the urge to suppress purchases. However, in the annual procurement, there are always about 30% of the goods later proved to be less suitable for the domestic market. Therefore, for a buyer, the most important thing is that the aesthetic ability should meet the aesthetic tendency of most customers.

Sometimes Guo Li also feels that "Taobao" is full of "painful" because some babies are often only one or two, too beautiful and cute, and really do not want it to be bought by others after they buy it back. However, she has experienced a high degree of "segmentation" and she also said: "It is very detached now. Beautiful things are constantly being created. Besides, there are more things to see and more peace of mind."

Buyers can be 80 years old

Guo Li is very satisfied with her current life. She said: "I like this profession. I can be 80 years old."

Like other white-collar workers, Guo Li lived nine or five days away from abroad. And the time spent abroad each year is relatively free. She said that she would like to stroll around wherever she went and look around. Seeing the more popular things in the market is included in its own "black list" and is not considered in the scope of buying. This kind of exclusion is the common law used by buyers.

In Guo Li’s company, more than a dozen buyers with an average working experience of four to five years are between the ages of 25 and 30. Among them, women are mainly women. "Don't look at the aura of 'fashion'. Age is never a problem for a buyer."