Procter & Gamble talks with many shopping malls in Hangzhou and SK-II pouts to say goodbye

Yesterday afternoon, some large shopping malls in Hangzhou received official letters from Procter & Gamble Company one after another, stating that due to various reasons, SK-II will withdraw from the Zhejiang market during the year. As for when to open the cabinet, it depends on the actual situation.

At the same time, the two Hangzhou-based shopping malls that originally had SK-II counters - Yintai and Hangzhou Tower, the former SK-II counter became a jewelry counter, and the latter "SK-II" counter was left empty. . The once-flowing legend of SK-II will return to major shopping malls nationwide at the end of this month. However, according to a survey conducted by the reporter, SK-II counters in major cities have not yet been reopened.

P & G has proposed "two no" requirements

"Previously, Procter & Gamble Company had contacted us about the counter-folding business, but because of the harsh conditions it proposed, we did not agree." According to a high-level store operator in Hangzhou, "Procter & Gamble asked 'Not moving at all', including after SK-II reopening counters. It must be in the store's original position, and it must not be moved. In addition, within one year after the closure, even if the performance is poor, it must not be shifted."

P & G proposed the "two no" principle at this time, apparently not acceptable for commercial premises.

Several big names scramble for "golden treasure"

"The use of SK-II counters for jewelry promotion is only temporary. There are currently several big-name cosmetics who are in contact with us; in the end, it will depend on the situation." Liu Sooping, manager of Wulin Store, told reporters.

According to reports, SK-II was originally located in two counters in Hangzhou. The location is a “golden treasure”. Once it announces its departure, “it won’t take long for other brands to occupy.” One shopping mall executive said.

Consumer distrust is the key

After learning that the SK-II will leave Zhejiang, the reporter immediately contacted the staff responsible for public relations of P&G. However, as of press release last night, P&G has not had any response. According to an industry source, SK-II will reduce the number of counters across the country, retreat into advance, and regroup.

An industry source stated that SK-II would need at least one or two years if it wanted to return to pre-fighting sales. The underlying reason is that Procter & Gamble’s arrogant attitude in dealing with this matter has caused consumers to feel distrustful of their products, and this This kind of psychology will continue for a long time. In addition, the "SK-II chrome turbulence wave" has caused the mall to doubt its prospects. "In the past, SK-II was in a first-line position in shopping malls. Now, who would dare to give it a first-line position?" one shopping mall source said.