Italian men's brand PIOMBO optimistic about the Chinese market

The famous Italian high-end men's wear brand PIOMBO (Biya Po) has made its debut in China in October 2005 with a grand opening party, and has quickly opened 11 stores in Shanghai, Beijing, Guangzhou and Shenzhen in just two months. And achieved a good market response.

According to the person in charge of the China Phipo representative’s office, Pyabena, founded by Mr. Massimo Piombo, who enjoys the reputation of the “fashion philosopher”, is receiving more and more attention due to his highly modest and harmonious style. The celebrities of domestic performing arts are sought after. Based on its outstanding performance in 2005, Pyramid plans to add 26 stores in China in 2006, and has set a target of opening 100 stores in China within five years.