Italian luxury footwear manufacturer Santoni S.p.A 2017 sales increased by 14% year-on-year to 80 million euros. Giuseppe Santoni, the founder's son and current CEO, expects the company's sales in 2018 to achieve even greater growth.
GiuseppeSantoni stressed: “Exports account for about 82% of SantoniS.p.A's sales in 2017, and women's shoes currently account for 35% of the company's total sales.†He also said that SantoniS.pA values ​​the market outside Italy. The tradition has been around for a long time, and his father, the founder of the company, AndreaSantoni, was deeply aware of the importance of exploring and conquering overseas markets while he was in charge of Santoni S.pA, despite the globalization of the market and the upcoming events in Eastern Europe and Asia. Drastic changes are still not so sensitive. GiuseppeSantoni said that the brand's current expansion in the international market said: "I will continue my father's judgment on the Asian market, because the importance of this market in the current situation has long been self-evident. At the same time, SantoniS.pA will also Focus on the African market and enter markets such as Angola and Nigeria."
In recent years, SantoniS.pA has accelerated the expansion of the international market, increased the proportion of women's shoes, entered the footwear retail business and cooperated with other brands to launch capsule series and even launch clothing products. This series of initiatives has enabled the company to achieve sales for many years. Two-digit growth.
In terms of production, SantoniS.pA currently has more than 650 employees. In order to meet the growing needs of the company, the company has just expanded its plant in Corridonia, Corridonia, adding 5,000 square meters of production space and always implementing the concept of environmental friendliness. . In addition, SantoniS.pA also insists on organizing in-house training to allow personnel from different types of work within the company to exchange experiences and promote team building and skills improvement.
About SantoniS.pA
Originated from the AndreaSantoni's high-end shoemaking workshop founded in 1975, it has a line of men's, women's, teens and accessories, including casual sneakers and limited edition men's shoes. In addition, Santoni has teamed up with many of the world's top brands to create the highest quality product line. The partners include Mercedes AMG, the top sports car brand, IWC Schaffausen, the Swiss watch brand, and RUBELLI, the top fabric brand from Venice.
Editor in charge: Gao Wei
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