Shortly after the start of the NBA2005-06 season, Cleveland's "Little Emperor" LeBron James averaged 26.7 points, 4.3 rebounds, 3.7 assists and 1.14 steals per game. In addition, he set a record two days ago against the Magic. 20 years and 318 days broke the 4,000-point mark the youngest record.
In order to let fans know more about this little basketball emperor, NIKE made him a special person in the advertising campaign of LeBron III shoes, presenting his usual unknown side to the public.
NIKE will simultaneously sell LeBron III shoes endorsed by James, and will launch its series of products. The LeBron III's promotional advertisements were particularly presented in the form of situational comedy. From the early “golden girls†and “geniuses†to the current “six-person†albums, they all belonged to situational comedy, and NIKE hopes to make consumers aware of it. Unique James.
James played four different LeBron films in the commercials: LeBron representing the heart of the ego, LeBron representing self-confidence but disdainful, and LeBron representing his mature style of play. The explosive professional athlete LeBron, four completely different LeBron want the fans to feel his overall charm.
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