McDonald's provoked "night battle" KFC expressed follow-up

The McDonald's restaurant located in Shanghai Plaza on Huaihai Zhong Road has recently been lit up for 24 hours. In fact, many McDonald's restaurants in Shanghai's major shopping districts have started operations overnight. KFC is also considering opening some restaurants for 24 hours.

“Not only in Shanghai, but also in major cities such as Guangzhou, Shenzhen, and Nanjing, there are many McDonald's restaurants that have been open for 24 hours,” said Gu Wei, general manager of public relations at McDonald's (China) Co., Ltd., “The McDonald's will consider whether it will be transformed into 24-hour restaurant."

Since the beginning of this year, more than a dozen McDonald's restaurants in Shanghai, Guangzhou and other places have been open for 24 hours. At present, McDonald's restaurants in the core shopping district, residential areas, and hypermarkets are all likely to be transformed into 24-hour stores, and all of its new car shuttle restaurants also have 24-hour lanes. Gu Ke stressed that the 24-hour operation will not be promoted at all McDonald's restaurants in China, but only based on the evening's consumption around the restaurant. "This is just to meet the needs of some consumers."

Allegedly, during the 24-hour business hours, all varieties of McDonald's restaurants are available, and the concession is unchanged.

In addition, the original breakfast was served from 8:00 to 10:00, and now it is now an hour ahead of schedule because it is now changed to open all day. It is reported that McDonald's Restaurant located in Middle Huaihai Road is located in a bustling area and consumption at night is also quite good.

In fact, 24-hour sales have always been McDonald's “reservations” in the United States, and 24-hour stores have also been opened in other high-volume markets such as Japan, Singapore, and Australia.

In response, Wang Qun, senior director of external affairs of China’s Yum! Foods Group, stated that KFC will also open the short-term 24-hour shop according to the conditions of each restaurant at an appropriate time, depending on the conditions of each restaurant. Previously, KFC had tried short-term 24-hour operations in few branches. The "night battle" of the two major catering giants is about to begin.

Industry insiders pointed out that McDonald's and KFC are conditionally open for 24 hours because of cost control considerations. For the catering industry, 24 hours is a very good selling point, attracting night-time employees, nighttime entertainment and couples and other customer groups.